Anadolu Hayat Emeklilik has won two awards at the MarCom Awards organized by AMCP (Association of Marketing Communication Professionals), one of the world's well-established and respected communication and marketing platforms. Anadolu Hayat Emeklilik, which has won a Platinum award with the Sustainability and Technology Sector Equity Pension Mutual Funds marketing communication campaign, has also won a Gold award with the launch of a BES product for My child.
Anadolu Hayat Emeklilik continues to crown these achievements with awards. The company has won two awards at the MarCom Awards, which is described as the world's most widely attended creativity competition organized by the Association of Marketing Communication Professionals – AMCP since 2004. Anadolu Hayat Emeklilik received a 'Platinum Award' in the 'Fund Launch' category with its 'Sustainability and Technology Sector Equity Pension Mutual Funds' marketing communication campaign, while in the 'Product Launch' category it was awarded the 'Golden Award' with its 'BES for My Child' marketing communication campaign.
Yılmaz Ertürk, General Manager of Anadolu Hayat Emeklilik, stated that they are proud to return with two awards from the MarCom Awards, one of the most prestigious award programs in the world, to which more than 6 thousand applications from 41 countries were received, and said: “Since our establishment as Anadolu Hayat Emeklilik, we have been working continuously to provide the best, most innovative products and services to our customers. The fact that our work is crowned with a prize further increases our motivation. We have implemented our two funds this year, for which we won Platinum awards with the marketing communication campaign at the MarCom Awards. We have launched the Sustainability Equity Pension Investment Fund for individual pension customers who want to invest both in themselves and in the future of the world. With the Technology Sector Equity Pension Investment Fund, we aimed to create a new investment instrument for those who want to focus on global opportunities in the field of technology. For my child, for whom we were awarded the golden prize, BES is our new product that we offer for children under the age of 18, giving parents who want to save up for their child's future the opportunity to start accumulating early. We are pleased to draw attention to our marketing communication activities for the promotion of these innovative products and to be awarded two prizes at an international competition where our work is evaluated by projects around the world.”
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