Page 12 - TurkInsurance Digital Magazine

10 interview

Photo: Hakan Beşdaş

We continue our focus on increasing

insurance penetration across Turkey

Bradley Du Chenne, CEO of Telesure Turkey, said: “Currently, distribution of insurance

is labor-intensive with many inefficiencies. To increase sales, extra labor input is required
at both an agency level and an insurance marketing level.”

With the wave of InsureTech, a new era has begun for the has been exposed to the evolution of technology and digitaliza-
insurance market. How do you evaluate the development of tion of the insurance industry across our international group,
insurance market in recent years? particularly in the UK; and in comparison, development in the
Turkish market is definitely slower than other global markets
Insurers have begun to realize the demand for online capabili- that we have been exposed to. However, I do believe that insur-
ties in the insurance market. This demand is being driven by the ance companies have shifted focus in the right direction and are
consumer as a natural progression towards digitalization that we dedicating a lot more resources in order to meet these increasing
are seeing throughout all industries. They are demanding smart- needs for digitalization.
er and faster solutions to their purchasing problems. Telesure