Page 14 - Turkinsurance Digital Magazine

12 at a glance

BEST publications are now on BEST Digital with new formats

BEST Publishing has taken a significant step towards digitali-
zation by carrying its magazines onto digital platform. BEST,
BEST Acente, Banka & Sigorta and TurkInsurance magazines,
all of which share the latest developments about insurance and
pension markets with the readers, are now accessible on the digi-
tal platform with a single click.

Having started its publishing activities in February 2004, BEST
Publishing has gained a significant position in the market for 15
years. The publishing company has taken a major step towards
the digital world and began offering BEST, BEST Acente, Ban-
ka & Sigorta ve TurkInsurance magazines to the readers over
the digital platform. BEST’s publications have been accessible
on the digital platform since October 2018, and will continue
their lives in both printed and digital formats. Readers will easily ence. Thanks to these new additions, BEST Publishing now of-
access the digital versions of magazines over the website www. fers a very different and gripping experience to its readers which
bestdijital.net. differs widely from the classical magazine reading experience.
BEST Publishing’s magazines will reach its subscribers through
By bringing its magazines on the digital platform, BEST Publish- bestdigital.net, and with a world of customized content for cor-
ing has taken a significant step towards digital publishing world. porate customers thanks to its new format. It is now much easier
Readers will be welcomed on the digital platform by a number of to reach information via www.bestdijital.net which aims to offer
interesting interactive content which are offered as extras that an enriched magazine experience to its readers with customized
cannot be found on the printed versions. News bulletins that con- interfaces for retail and corporate subscribers.
tain expert opinions from the market, videos and animated visual
contents, interesting audio files, surveys and many other digital For more information on BEST Digital Magazine Platform,
contents bring a brand new dimension to news-reading experi- please visit www.bestdijital.net.

AXA Sigorta initiates “İyi Bir Gün” (A good day) events with Altınordu FC, their
Values Partner

video shows us, the duo start their day with a meeting at coach’s
room; after which they tour the facilities, exercise with talented
Altınordu players, learn about the details of the diet of a football
player from Altınordu FC’s dietitian, try out the passing machine,
and tell Altınordu players how they should use the machine in
their own funny tones. As two programmers addressing audienc-
es of different generations, they also shared with young football
players the importance of communication and how they managed
to create a common language.

Firuzan İşcan, Head of Sales and Marketing and Executive
A series of events were initiated by AXA Sigorta under the title Committee Member at AXA Sigorta, reminded that as an insur-
“İyi Bir Gün” (A Good Day), within the scope of their coopera- ance company that has been in Turkey for 127 years, they were
tion with Altınordu Football Club, Axa Sigorta’s Values Partner. pleased to support a football club that is at the same age with the
The events will bring together Altınordu players and coaches with Republic of Turkey. He said: “As a company that has worked in
the successful and famous names of other areas. Within the scope light of its values for long years and in awareness of the respon-
of these events, famous people will be talking about the contri- sibilities brought by our global power, we have initiated our ‘Val-
bution of working in accordance with certain values to their suc- ues Partnership’ with Altınordu FC in the beginning of this year.
cess stories, while learning about the values of Altınordu Football We regard this partnership as something going beyond financial
Club after living a day as if they are one of the players of the club. ties; and in that sense, we are doing our part to make sure that
Altınordu FC’s values are transferred to the future generations
The first of “İyi Bir Gün” events series were attended by the fa- as a club that is working to raise ‘Good Individuals, Good Citi-
mous radio programmers Cenk Erdem and Erdem Uygan. They zens, Good Athletes’, as well as making their efforts more visible.
had an entertainment-focused experience at Altınordu FC’s fa- I believe that our ‘İyi Bir Gün’ events which are supported by
cilities with their amusing perspectives, different approaches to many famous people will make a significant contribution to these
several issues, and entertaining conversations. The record of their goals.”
day can be found at AXA Sigorta’s digital media accounts. As the