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at a glance 15


        Doğa Sigorta Complementary Health Insurance offers

        inpatient treatments with special discounts


        Doğa Sigorta has initiated a significant campaign for comple-  orta  has  initiated  a
        mentary health insurance with inpatient treatment coverage, so  very  important  cam-
        that  everyone  can  be  insured  and  receiving  medical  treatment  paign  for  inpatient
        from private hospitals are no longer regarded as luxury. In this  treatments  in  Com-
        respect, the company gives additional coverages for ‘Extensive  plementary   Health
        Dental and Mini Check-Up’ and ‘Mammography and PSA’ (lim-  Insurance in order to
        ited to once a year) as gifts to customers who buy Complementary  attract  attention  to
        Health Insurance with inpatient treatment coverage.   that fact and with the
                                                              social  responsibility
        Nihat Kırmızı, CEO of Doğa Sigorta, stated that complementa-  of insuring the health
        ry health insurance eliminated the wrong public perception that  of the people; Kırmızı
        “health  insurance  is  expensive”.  Saying  that  complementary  said:  “We  have  in-
        health insurance policies are valid in a vast network of private  cluded ‘Extensive Dental and Mini Check-Up’ and ‘Mammogra-
        hospitals across Turkey, Kırmızı added: “Thanks to this policy,  phy and PSA’ (limited to one scan per year) coverages into the
        you can visit the same hospitals you can visit with a private health  policy of Doğa Sigorta Complementary Health Insurance, which
        insurance policy, you can receive treatments from the same doc-  is currently offered on a discount price. We have also equipped
        tors, you can receive the same service to get healthy by paying  our policy with enriched and free-of-charge assistance services.”
        much less. Sometimes this policy is even cheaper than a motor
        or traffic insurance policy depending on the region or city where  Nihat Kırmızı also talked about other advantages of Inpatient
        the policyholder resides. Human health is more important than  Treatment  Coverage:  “For  instance,  our  ‘A+  Inpatient  Treat-
        everything else; you can buy a car anytime, but you should never  ment Coverage’ is an exclusive and highly advantageous coverage
        be late to protect and insure your health.” Kırmızı reminded that  which is not offered by any other company. Thanks to this cov-
        companies will find it beneficial to give complementary health in-  erage, a small private health insurance policy with an inpatient
        surance to its employees as a fringe benefit, and said: “Main risk  treatment coverage can be embedded inside the complementary
        for health is inpatient treatments. Unfortunately, inpatient treat-  health insurance policy, in exchange for a minimum amount of
        ment processes financially weigh you down, cause losses or ren-  premium. With ‘A+ Inpatient Treatment Coverage’, our company
        der you helpless by catching you unprepared. Therefore, buying  provides 100% unlimited coverage for medical expenses that fall
        inpatient treatment plans in exchange for reasonable premiums  within the scope of policy and incurred at A-type institutions, on
        creates a significant assurance for policyholders. Under these cir-  condition that the initial diagnosis was made during the term of
        cumstances, receiving medical treatment from private hospitals  Doğa Sigorta Complementary Health Insurance Policy.”
        is not as expensive as people think.” Underlining that Doğa Sig-



        New Digital Campaing from BNP Paribas
        Cardif: “Change Your World”



        The new digital commercial films by Tick Tock Boom wittily ex-
        plain and introduce BNP Paribas Cardif’s “Kadına Değer Sigor-
        tası” and “Eğitim Geleceğim Sigortası” which create a difference
        in and add values to people’s lives.  The commercial films relay
        the message of taking precautions against unexpected events to
        get rid of worries, and focusing on the beauties of life instead.

        Women can focus on happy moments with “Kadına
        Değer” (Cherish the Women) insurance                  Kadına Değer Sigortası product, which will help them leave their
        The first commercial of “Change Your World” campaign fea-  worries behind.
        tures “Kadına Değer” (Cherish the Women) insurance product,
        which  offers  solutions  for  female  reproductive  cancers.  Devel-  The second commercial of the campaign emphasizes that BNP
        oped considering that female reproductive cancers are spreading   Paribas Cardif’s ‘Eğitim Geleceğim’ product offers solutions to
        wider and threaten more women with each passing day, this prod-  protect the educational lives of children in case of a potential
        uct offers coverage against financial challenges that may occur   accident to be incurred by parents. With ‘Eğitim Geleceğim’ (Fu-
        in case a female policyholder gets one of the female reproductive   ture of My Education) product, children can have hope for the
        cancers. The commercial underlines the emotional support pro-  future and parents can breathe a sigh of relief.
        vided by BNP Paribas Cardif to its female policyholders with-  #DeğiştirDünyanı
        in the scope of this product. It also reminds women that they   https://m.youtube.com/watch?v=xfkiXGjxIPA
        should take precautions against the unexpected events in life with   https://m.youtube.com/watch?v=BlfPRq9XK9o
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