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at a glance 15
Doğa Sigorta Complementary Health Insurance offers
inpatient treatments with special discounts
Doğa Sigorta has initiated a significant campaign for comple- orta has initiated a
mentary health insurance with inpatient treatment coverage, so very important cam-
that everyone can be insured and receiving medical treatment paign for inpatient
from private hospitals are no longer regarded as luxury. In this treatments in Com-
respect, the company gives additional coverages for ‘Extensive plementary Health
Dental and Mini Check-Up’ and ‘Mammography and PSA’ (lim- Insurance in order to
ited to once a year) as gifts to customers who buy Complementary attract attention to
Health Insurance with inpatient treatment coverage. that fact and with the
social responsibility
Nihat Kırmızı, CEO of Doğa Sigorta, stated that complementa- of insuring the health
ry health insurance eliminated the wrong public perception that of the people; Kırmızı
“health insurance is expensive”. Saying that complementary said: “We have in-
health insurance policies are valid in a vast network of private cluded ‘Extensive Dental and Mini Check-Up’ and ‘Mammogra-
hospitals across Turkey, Kırmızı added: “Thanks to this policy, phy and PSA’ (limited to one scan per year) coverages into the
you can visit the same hospitals you can visit with a private health policy of Doğa Sigorta Complementary Health Insurance, which
insurance policy, you can receive treatments from the same doc- is currently offered on a discount price. We have also equipped
tors, you can receive the same service to get healthy by paying our policy with enriched and free-of-charge assistance services.”
much less. Sometimes this policy is even cheaper than a motor
or traffic insurance policy depending on the region or city where Nihat Kırmızı also talked about other advantages of Inpatient
the policyholder resides. Human health is more important than Treatment Coverage: “For instance, our ‘A+ Inpatient Treat-
everything else; you can buy a car anytime, but you should never ment Coverage’ is an exclusive and highly advantageous coverage
be late to protect and insure your health.” Kırmızı reminded that which is not offered by any other company. Thanks to this cov-
companies will find it beneficial to give complementary health in- erage, a small private health insurance policy with an inpatient
surance to its employees as a fringe benefit, and said: “Main risk treatment coverage can be embedded inside the complementary
for health is inpatient treatments. Unfortunately, inpatient treat- health insurance policy, in exchange for a minimum amount of
ment processes financially weigh you down, cause losses or ren- premium. With ‘A+ Inpatient Treatment Coverage’, our company
der you helpless by catching you unprepared. Therefore, buying provides 100% unlimited coverage for medical expenses that fall
inpatient treatment plans in exchange for reasonable premiums within the scope of policy and incurred at A-type institutions, on
creates a significant assurance for policyholders. Under these cir- condition that the initial diagnosis was made during the term of
cumstances, receiving medical treatment from private hospitals Doğa Sigorta Complementary Health Insurance Policy.”
is not as expensive as people think.” Underlining that Doğa Sig-
New Digital Campaing from BNP Paribas
Cardif: “Change Your World”
The new digital commercial films by Tick Tock Boom wittily ex-
plain and introduce BNP Paribas Cardif’s “Kadına Değer Sigor-
tası” and “Eğitim Geleceğim Sigortası” which create a difference
in and add values to people’s lives. The commercial films relay
the message of taking precautions against unexpected events to
get rid of worries, and focusing on the beauties of life instead.
Women can focus on happy moments with “Kadına
Değer” (Cherish the Women) insurance Kadına Değer Sigortası product, which will help them leave their
The first commercial of “Change Your World” campaign fea- worries behind.
tures “Kadına Değer” (Cherish the Women) insurance product,
which offers solutions for female reproductive cancers. Devel- The second commercial of the campaign emphasizes that BNP
oped considering that female reproductive cancers are spreading Paribas Cardif’s ‘Eğitim Geleceğim’ product offers solutions to
wider and threaten more women with each passing day, this prod- protect the educational lives of children in case of a potential
uct offers coverage against financial challenges that may occur accident to be incurred by parents. With ‘Eğitim Geleceğim’ (Fu-
in case a female policyholder gets one of the female reproductive ture of My Education) product, children can have hope for the
cancers. The commercial underlines the emotional support pro- future and parents can breathe a sigh of relief.
vided by BNP Paribas Cardif to its female policyholders with- #DeğiştirDünyanı
in the scope of this product. It also reminds women that they https://m.youtube.com/watch?v=xfkiXGjxIPA
should take precautions against the unexpected events in life with https://m.youtube.com/watch?v=BlfPRq9XK9o