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AXA invites everyone to fight climate change

AXA Sigorta has launched another project in order to increase partner’; while trying to
awareness about climate change. The company prepared a se- reach more people through
ries of TV shows that review the issue from all perspectives and different communication
feature expert opinions. With these shows, the company aims to efforts. This TV program
increase awareness about climate change, as well as telling about series consist of contents
the responsibilities of insurance market and importance of the enriched with expert opin-
insurance guarantee. ions and create significant
value en route to this tar-
AXA Sigorta prepared a special TV program to increase aware- get.” Ölken added that
ness about climate change. The program is aimed to continue un- they would continue these
til the end of this year. Each episode consists of interviews about programs until the end of
different aspects of the climate change and its ever-growing im- this year as a result of the
pacts, responsibilities of insurance market and AXA’s innovative positive feedbacks they re-
solutions addressing this problem. Interviews are conducted with ceived. He said that in the
the experts including AXA Sigorta’s CEO Yavuz Ölken and Exec- coming term, AXA would
utive Committee Members as well as Karina Walley, Public Sec- focus on the big data as a
tor Business Development Manager at AXA Global Parametrics. source to provide signifi-
Each episode is a 30 minute-long discussion about the reasons cant insight for the entire
of climate change, impacts of weather events on global economy insurance market about climate change.
and potential problems for the future. They also give examples
from Turkey and around the world on topics such as smart farm- Firuzan İşcan, Executive Committee Member and Head of Sales
ing applications and renewable energy. and Marketing at AXA Sigorta, said impacts of climate change
were not limited to weather events and agricultural activities,
It is important to raise awareness and talked about its economic aspects: “Global cost of natural
disasters resulting from climate change exceeded 225 billion
AXA Sigorta’s CEO Yavuz Ölken visited Lisinia Nature Village USD in 2018. Problems caused by climate change are so se-
in Burdur for the filming of the program series, and said that rious as to cause loss of business, increased unemployment and
insurance is more than making payments in case of loss: “The immigration rates. AXA has invested over 35 million in the last
most important part of our job is to take preventive steps before 5 years to address this problem, conducted several researches,
a loss occurs. Considering the climate change, raising awareness developed solutions for new requirements; and we continue to do
is so critical that it can change the course of events. At this point, so. As a consequence of these efforts, we are now the only sell-
insurance market has major responsibilities to address this issue. er of parametric insurance products in Turkey. These products
AXA develops solutions for the impacts of climate change with- are designed to provide coverage for the loss of income resulting
in the scope of our target to ‘transform from payer to solution from climate change.”

Güneş Sigorta supports the “Hilâl-i Ahmer” Collection by Turkish Red Crescent!

As one of the innovative tion with the Hilâl-i Ahmer designed by the artist Ebru Cey-
and leading companies lan. The Collection was organized within the scope of “150th
of Turkish insurance Anniversary Communication Activities Project by the Turkish
market with a history of Red Crescent”
62 years, Güneş Sigor-
ta has provided support The event was organized by the Turkish Red Crescent with
for the “Hilâl-i Ahmer” the aim of increasing awareness on social responsibility an
Collection, which was humanitarian aid; and the earnings from companies that par-
organized especially for ticipate in the event with works representing their corporate
the 150th anniversa- identities will be donated to people in need.
ry of the foundation of
Turkish Red Crescent. The collection includes works by celebrities, students and
As a company that has artists from several different disciplines who want to reflect
left its mark on the their dreams on their works, and continues to meet with its
market with its support in culture and arts since its founda- audience on several public venues.
tion, Güneş Sigorta participated in “Hilâl-i Ahmer” Collec-