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Business Adventures
Author: John Brooks
Publisher Hodder & Stoughton General Division
‘The best business book I’ve ever read.’ Bill Gates, Wall Street Journal
‘The Michael Lewis of his day.’ New York Times
What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredi-
ble rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in
common? Each is an example of how an iconic company was defined by a particular moment of fame
or notoriety.
These notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were
when the events happened. Stories about Wall Street are infused with drama and adventure and reveal the machinations
and volatile nature of the world of finance. John Brooks’s insightful reportage is so full of personality and critical detail
that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the
bold attempt by American bankers to save the British pound, one gets the sense that history really does repeat itself.
This business classic written by longtime New Yorker contributor John Brooks is an insightful and engaging look into
corporate and financial life in America.
The Hard Thing About Hard Things : Building a Busi-
ness When There Are No Easy Answers
Publisher: HarperCollins Publishers Inc
Author: Ben Horowitz
Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley’s most respected and
experienced entrepreneurs, offers essential advice on building and running a startup-practical wisdom
for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.
While many people talk about how great it is to start a business, very few are honest about how diffi-
cult it is to run one. Ben Horowitz analyzes the problems that confront leaders every day, sharing the
insights he’s gained developing, managing, selling, buying, investing in, and supervising technology
companies. A lifelong rap fanatic, he amplifies business lessons with lyrics from his favorite songs, telling it straight about
everything from firing friends to poaching competitors, cultivating and sustaining a CEO mentality to knowing the right
time to cash in. Filled with his trademark humor and straight talk, The Hard Thing About Hard Things is invaluable for
veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz’s personal and often
humbling experiences.
Normal People
Author: Sally Rooney
Publisher FABER & FABER
Connell and Marianne grow up in the same small town in the west of Ireland, but the similarities end
there. In school, Connell is popular and well-liked, while Marianne is a loner. But when the two strike
up a conversation - awkward but electrifying - something life-changing begins.
Normal People is a story of mutual fascination, friendship and love. It takes us from that first con-
versation to the years beyond, in the company of two people who try to stay apart but find they can’t.
‘The literary phenomenon of the decade.’ - Guardian