Page 42 - Turkinsurance Digital Magazine

40 publications

Start With Why : How Great Leaders Inspire Everyone

To Take Action
By (author) Simon Sinek

Why are some people and organizations more inventive, pioneering and successful than others? And
why are they able to repeat their success again and again?

Because in business it doesn’t matter what you do, it matters why you do it.

Steve Jobs, the Wright brothers and Martin Luther King have one thing in common: they STARTED
WITH WHY.

This book is for anyone who wants to inspire others, or to be inspired.

Based on the most-watched TED Talk of all time.

‘One of the most useful and powerful books I have read in years’ William Ury, coauthor of Getting to Yes

‘This book is so impactful, I consider it required reading’ Tony Robbins, bestselling author of Awaken The Giant Within

The Lean Startup : How Constant Innovation Creates

Radically Successful Businesses

By (author) Eric Ries

THE INTERNATIONAL BESTSELLING SENSATION

Most new businesses fail. But most of those failures are preventable.

The Lean Startup is a new approach to business that’s being adopted around the world. It is changing
the way companies are built and new products are launched. The Lean Startup is about learning what
your customers really want. It’s about testing your vision continuously, adapting and adjusting before it’s too late.

Now is the time to think Lean

Business Adventures : Twelve Classic Tales from the

World of Wall Street: The New York Times bestseller Bill

Gates calls ‘the best business book I’ve ever read’

By (author) John Brooks

‘The best business book I’ve ever read.’ Bill Gates, Wall Street Journal’The Michael Lewis of his day.’
New York TimesWhat do the $350 million Ford Motor Company disaster known as the Edsel, the fast
and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur
have in common? Each is an example of how an iconic company was defined by a particular moment
of fame or notoriety. These notable and fascinating accounts are as relevant today to understanding the intricacies of corpo-
rate life as they were when the events happened.Stories about Wall Street are infused with drama and adventure and reveal
the machinations and volatile nature of the world of finance. John Brooks’s insightful reportage is so full of personality and
critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage
firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history really does repeat
itself.This business classic written by longtime New Yorker contributor John Brooks is an insightful and engaging look into
corporate and financial life in America.