Page 21 - Turkinsurance Digital Magazine

18 at a glance 19

Doğa Sigorta gives new dreams to young basketball players Marsh brings a different dimension to cyber-risk consulting with Blue [İ] Cyber

Doğa Sigorta, strong and local brand of Turkish insurance Marsh, as company that provides its customers with solutions
market, has crowned its sponsorship for Galatasaray Basket- to efficiently manage their specific risks, will offer faster and
ball team with an impressive social responsibility project. The easier solutions with Blue[i] Cyber. Blue[i] Cyber is a new cyber
sponsorship agreement started in the season of 2018/2019 risk analytics engine that integrates Marsh’s market-leading cy-
and continues for the season 2019/2020. ber risk quantification models with X-Analytics, Secure Systems
Innovation Corporation (SSIC)’s patented cyber risk model for
Doğa Sigorta has always organized new events and surprises which Marsh is the exclusive insurance broker and risk consult-
in the games such as Lion Doğa mascot shows, spectacular ing provider. With these enhanced cyber risk consulting capabil-
dance shows by Doğa Sigorta Girls, and gifts distributed to ities, Marsh clients for the first time will be able to quickly and
the fans. The company now crowns its sponsorship for Gal- easily;
atasaray Doğa Sigorta Basketball Team with a meaningful - Evaluate the effectiveness of cybersecurity controls and prior-
social responsibility project. itize risk mitigation accordingly.

Always underlining the fact that experiencing the achieve- - Engage in data-driven “what-if” scenarios to evaluate existing
ments of basketball and other amateur branches by standing and technical managers of Glatasaray Doğa Sigorta Bas- and future cyber investments. will be able to gain greater clarity into the impact their cyber-
shoulder-to-shoulder with the teams reflects the real mean- ketball Team. They experienced the pride and excitement of security investments have on risk reduction and make more in-
ing of sponsorship, Doğa Sigorta has been supporting several training with the team and had an unforgettable experience - Evolve cybersecurity from technical jargon to a board-level formed cyber risk capital allocation decisions.”
local, amateur and university clubs for long years with the in İstanbul. conversation.
aim of ensuring that young people love sports and success- “Cyber-risks have gained higher importance in Turkey as in the
ful players are raised in our country, being a company with The next day, they watched the Galatasaray Doğa Sigorta’s - Meet cyber risk disclosures and reporting requirements more rest of the world and therefore take up larger space in the agen-
high awareness of social responsibility projects that acts in basketball game from the Doğa Sigorta VIP Lodge and also easily. da of the market,“ said Tarık Serpil, Chief Executive Officer at
accordance with the principle “as the twig is bent so is the enjoyed watching Lion Doğa and Doğa Sigorta Girls which - Use financial analysis of cyber risk exposure to inform their Marsh Turkey. “We are pleased to offer innovative cyber-risk
tree inclined.” turned the game into a fun and exciting experience. risk management strategies, including risk mitigation and risk analytic solutions and cyber consulting services to our clients in
transfer decisions. Turkey. With our new Blue [i] Cyber platform, we will contin-
With the happiness of having paved the way for supporting Nihat Kırmızı, Chairman of Doğa Sigorta and a young and ue to help companies while informing their Boards and taking
sports and creation of new sponsorships in the insurance mar- prominent name in the business world who is known for the “Although cyber often ranks high on risk agendas, many organ- effective decisions, by assisting them in measuring the financial
ket, Doğa Sigorta entertained 10 young candidate basketball importance he attaches to sports and sport players, met with izations struggle to understand how their cybersecurity strategy impacts of their cyber-risks and conducting detailed analyses
players from Şanlıurfa in İstanbul. the children in person and conversed with each of them. The impacts their financial exposure to cyber risk,” said Reid Saw- as to which cyber-security projects should be allocated with the
children also had a chance to meet with Mustafa Cengiz, yer, US Cyber Risk Consulting Practice Leader, Marsh. “With necessary resources and budget in order to mitigate and accu-
The project was conducted for the most successful basketball Chairman of Galatasaray Sports Club. Marsh’s enhanced quantification consulting capabilities, clients rately manage those risks.”
players in their age group. The group was accompanied in
İstanbul by their physical education teachers İbrahim Aybar Most of the children saw İstanbul for the first time, therefore
and Sema Karamustafa, who have opened the way for their they were taken to a special boat tour to enjoy the Bosporus Acıbadem Sigorta is now called Bupa Acıbadem Sigorta
students to achieve despite all the limited and challenging and see the historical and significant masterpieces in the city.
circumstances in the area with their belief, discipline and de- Following this meaningful visit, young basketball players stat-
termination. ed that they acquired brand new dreams and were much more Transformation of Acıbadem Sigorta, which began in Janu- In this respect, the com-
motivated to reach their targets. They said Doğa Sigorta cre- ary 2019 when the British insurance giant Bupa acquired its pany’s commercial ti-
After the children and their teachers met with Seda Güler, ated a very important and meaningful project, which helped shares, is now complete. With the aim of helping their cus- tle “Acıbadem Sağlık
Corporate Communications Manager of Doğa Sigorta, in them understand the value of sports and what it brought into tomers lead longer, healthier and happier lives, the company ve Hayat Sigorta A.Ş”
Şanlıurfa and toured the magnificent and beautiful city to- their lives. They went back to their homes after getting the is adding Bupa’s global expertise, experience and power of its was changed into “Bupa
gether; they traveled to İstanbul as a group. The group of promise of meeting with Doğa Sigorta managers once again. global brand beside Acıbadem Sigorta’s name, and continues Acıbadem Sigorta A.Ş”
boys and girls aged between 12 and 14 met with the players
to provide services as Bupa Acıbadem Sigorta. as of 23 October 2019.