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the report estimates radical changes in organ- Technology also prepares healthcare sector to
ic and inorganic investment decisions as well. the new reality. Healthcare sector that con-
Countries that already have a well-established tinues to work tirelessly to produce vaccines
production infrastructure and capability, strong against the pandemic, makes huge investments
geopolitical location, and trained labor-force in technology. According to the report, future of
are estimated to stand out for investors. Cus- healthcare technologies include wearable tech-
tomer behaviors that have changed during the nologies, artificial intelligence, sensor technol-
pandemic drive organizations to re-determine ogies, big data analysis, robotic surgery, cloud
their customer strategies for post-pandemic pe- systems and internet of things. 3D printers will
riod. It is estimated that customer will be put in be used more frequently to manufacture im-
the center of business models in the new reality. plants, while telehealth infrastructure is expect-
According to the six-pillar customer experience ed to be reinforced by wearable medical devices.
model in the report, empathy, personalization, In addition to preventive healthcare services,
time and effort, resolution and integrity will be precision medicine is another item in the agen-
the key areas for customer experience in the da of the healthcare sector. Precision medi-
new reality. cine is estimated to become a routine for the
healthcare sector by 2030. Micro-personalized
The report suggests that 2020s will be the years treatment approach means that genetic features
of working from home, adding that the biggest should be considered during medical treatment,
responsibility and burden fall on the shoulders which will minimize the risk of wrong treatment
of managers in an organization where working and make it possible to avoid financial burden
from home is the common practice. According of unsuccessful treatments.
to the report, each organization has different
levels of maturity and cultural preparedness Sustainability and financial
for remote working, therefore action plans and
starting points should be determined through reports vary depending on the
customized analysis for each organization. New circumstances experienced by
strategies are definitely required for team man-
agement and effective working methods in the each company
coming period, while employees will require
better planning and communication so that they In light of the unprecedented impacts of COV-
can see their places in the strategies and targets ID-19, KPMG has developed a Sustainability
of their companies and understand the impor- Reporting Framework to help businesses reshape
tance of their deliverables. their reports according to the new norms. In the
new reality, it is highly important to adopt the
COVID-19 accelerates digital sustainability reports into the post COVID-19
period. According to KPMG, the corporate ex-
transformation perience and response through the progression
of the pandemic can be bucketed into: respond,
COVID-19 pandemic accelerates digital trans- relief, recover and resilience. Measures taken to
formation. Researches conducted since the be- prevent the spread of the virus across the world
ginning of the pandemic have indicated that or- make significant impacts on financial reporting
ganizations need to define and design the four activities as well as economic activities. COV-
pillars of their structure from scratch. Those ID-19 impacts on financial reporting may vary
four pillars are defined as customer engage- depending on the circumstances experienced by
ment, new definitions of the nature and value of each company, including the level of exposure
assets, everything as-a-service, and workforce to the repercussions of the pandemic. Digital
of the future. Moreover, as smart city trend is economy taxation that we have been introduced
getting better recognition within the scope of during the COVID-19 days is also estimated to
digitalization; KPMG’s future projection in this be one of the rising trends of the future. The
area includes intelligent transport, intelligent report underlines that transformation has been
healthcare, intelligent infrastructure, and intel- in progress for the function of taxation during
ligent energy and communication technologies. the pandemic.