Page 20 - Turkinsurance Digital Magazine

18 at a glance

World’s number one insurance brand is revealed

Allianz has been named promise and beyond; helping secure the future, and giving our
the world’s number one customers courage in these difficult times. We are pleased to
insurance brand in In- see that our meticulous efforts towards determining the needs
terbrand’s Best Global of our customers and services developed in that respect are
Brands Ranking, which appreciated by international authorities,” he said.
is published every year.
In the list that has deter- Allianz’s brand valuation increased by 7 percent despite
mined the 100 most valu- the crisis
able brands of the world, Allianz has climbed up to the 39th
place with a brand value of almost 13 billion USD in 2020. Allianz has moved from 67th place on the list with a brand
value of $4.9 billion in 2010, to 39th place with a brand val-
For the second consecutive time, Allianz has emerged as the ue of almost $13 billion in 2020. While half the brands in the
top insurance brand in the world, according to Interbrand’s Top 100 failed to grow this year, Allianz’s brand valuation
Best Global Brands Ranking. Regarding the achievement increased by 7 percent despite the crisis, taking it to $12.935
that came at an especially uncertain time for markets and billion. Allianz targets to become a Top 25 brand by 2025.
industries across the globe, as they attempt to navigate the Interbrand publishes the Best Global Brands report on an an-
challenges of a worldwide pandemic; Oliver Bäte, Chief Ex- nual basis. Each year’s report aims to identify the world’s 100
ecutive Officer of Allianz SE, said: “Our focus on resilience, most valuable brands. Interbrand’s brand valuation method
integrity and customer centricity was paying off. Allianz has was the first to receive ISO 10668 certification. To qualify,
once again been recognized as number one insurance brand brands must be publicly listed and have a global presence.
globally, which is fantastic news and confirms that we are on Brands are then evaluated following the economic profit that
the right track.” can be allocated to branded sales, the role of brand, i.e. the
extent to which the brand influences the buying decision, and
Tolga Gürkan, CEO of Allianz Turkey, said that being listed finally the brand’s strength, which is established over ten dif-
as number one among insurance companies and among the ferent internal and external factors of brand performance.
40 best brands in Best Global Brands Ranking proved that
Allianz’s customer-oriented approach was on the right track. For the complete Top 100 ranking and report with compre-
“During Covid-19, we continued to work towards support- hensive analysis of growth, sector, and industry trends, you
ing “Allianz is there for you”, which is the reason of our can visit www.interbrand.com/best-global-brands.
existence. We have worked extremely hard to deliver on our

Quick Sigorta receives two awards from Sardis

Quick Sigorta was entitled to two awards in two different cat-
egories by “Sardis Awards”, an organization that evaluates
innovation and marketing achievements in Turkish finance
market.

Best companies in the finance market including İş Bank, Ak-
bank, Garanti Bank, Yapı Kredi, and Allianz Sigorta competed
in 44 different categories within the scope of Sardis Awards,
which was organized for the second time this year. The re-
sults were announced with an online awards ceremony held on
September 28. Quick Sigorta was entitled to an award in the
category of “Product and Service Innovation” with its product
called “100% Online Bond Insurance”. The second award was
brought by the company’s project called “Acente, not Agent”
from the category of “Innovation/Ecosystem Strategy”. ing the pandemic. ‘100% Online Bond Insurance’ is a revo-
lutionary application among financial insurance products. As
Pınar Güzey, Assistant General Manager of Digital Channels you know, Bond Insurance can replace letter of guarantee in
at Quick Sigorta, commented on the rewards and said that re- financial transactions, and we have transformed the entire ap-
ceiving 2 rewards from an important contest made the whole plication and approval process for this product into an online
team very happy. “It is especially meaningful for us to receive application. In that sense, it is a product that will bring speed
these awards for projects on which we worked really hard dur- and efficiency to the business world. With our project called