Page 18 - Turkinsurance Digital Magazine

18 at a glance

Ray Sigorta’s Digital Approach to Extend Country Borders

Adopting a business model that offers new and innovative solu- strategy that aims to enrich
tions, Ray Sigorta is launching a digital transformation project and transform conventional
to support the digital capacities of its business partners and experiences with digital tech-
increase customer satisfaction. The company will get financial nologies. We have planned
support from its main stakeholder Vienna Insurance Group for a modern structure that will
this project, and will provide leadership in expanding the com- support and create value for
petencies gained during its execution in other VIG companies all business partners and cus-
around the world. tomers.”

Digital transformation is one of the most critical processes for Erdoğan details their digital
insurance companies, if they want to address the changing cus- transformation efforts as fol-
tomer requirements. During the pandemic outbreak, insurers lows: “As Ray Sigorta, we
and policyholders have better understood the importance of ad- are working on a project that
vantages gained by companies that have increased their digital will address the requirements
capacity and were ready for changes. Before the pandemic broke of our agents on a single plat-
out, Ray Sigorta was one of those companies that had caught up form. In this scope, we have
with the digital agenda, already established its digital transfor- renewed our agency portal.
mation vision, started to work towards achieving this goal and We are working nonstop on
begun carrying out projects that would add values to its business mobile applications both for agents and customers. We are de-
partners and customers. veloping an infrastructure that will allow our business partners
to easily integrate Ray Sigorta services into their own plat-
Koray Erdoğan, General Manager of Ray Sigorta, states that forms, which will make a huge contribution to the digital trans-
digitalization had largely been occupying their agenda before formation of our ecosystem. We are completely renewing our
the COVID-19 outbreak. “Ray Sigorta has always prioritized website for our customers. All these projects target the best user
finding solutions for the changing needs of our customers and experience. We aim to simplify access to our services, focus on
improving the business processes of our agents, as they are most functionality, and increase satisfaction through a new aesthetic
important contact point between our company and our custom- design that will help users navigate easily. We also aim to save
ers. This directly encourages us to develop new projects and time with faster transaction processes though our rapid infra-
constantly invest in the better solution. Following the pandemic structure.”
outbreak, we have seen how right we were to have invested in
digitalization,” he says. Koray Erdoğan also says that insurance Koray Erdoğan underlines how important it is for their agents
market could not be as efficient as banks in terms of its dig- to adapt to this digital transformation as their strategic business
ital transformation, and underlines that insurance companies partners. “We are constantly discussing how important it is for
should rapidly close that gap through investments that will offer our agents to adapt to this digital transformation. However, it is
the best experience for their customers and business partners. not possible for every agent to finance its own digital transfor-
“Companies that can catch up with the dynamics of the digital mation. I believe that insurance companies have a great role to
world and read the scenario well will win during the new normal. play at this point. We are aware of our responsibilities on this
As Ray Sigorta, we have long been focusing on simplifying the front, and will soon have surprises for our agents.”
lives of our agents, and by extension, our customers, being clos-
er to them and giving them the best experience that will ensure Koray Erdoğan underlines that they have already come a long
their satisfaction,” he adds. way in technological and digital transformation, and adds that,
as a next step, they will export their know-how in digitalization
Even though every company focuses on digitalization, it is im- and technology to other countries. “Our shareholder VIG oper-
portant to reconsider the traditional business models and de- ates in 30 countries via 50 different companies. We are proud
sign proper strategies for companies to make a difference in of the fact that a large part of our projects at Ray Sigorta are
transformation. As a company that adopts the motto of “grow- financed by our Group, and the outputs of our digital transfor-
ing with agents”, Ray Sigorta has created a structure that will mation project will act as a basis for the digital transformation
increase digital competencies while supporting agents as their of other group companies. This also indicates that our Group
closest business partners. Koray Erdoğan says, “We have a trusts in our country and our company.”