Page 13 - Turkinsurance Digital Magazine

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Allianz and Allianz Motto Music invite young people to the safe world of BES with
the song Pes Değil, BES! (Don’t Give Up, just BES)

Pes Değil, BES!“ which Onur Kırcı, Deputy General Manager of Marketing and Digital
is the 3rd track of Allianz Insurances of Allianz Türkiye, stated that Understanding Gen-
Turkey’s album”Yanın- eration Z and connecting with them are among their corporate
da“, released with Alli- priorities and said: “Raising insurance awareness among young
anz Motto music in or- people is one of our priorities. In this direction, we reach our
der to tell young people young people through the power of music. We added our You-
about insurance in a fun Tuber and publisher identity, our music and clip producer iden-
language, is broadcast tity with the album “Yanında”, which we created to bring the
on Apple Music and Spo- concepts of “insurance” and “youth” together with the digital
tify. The clip of the song, world. The intense interest in the first two tracks of our album,
which aims to introduce which received access to 50 million, made us very happy. We
young people to the Pri- introduce the 3th song of the album consisting of 4 pieces with
vate Pension System, a our young people. In the song ”Pes Değil, BES!” we witness the
safe investment vehicle, acquaintance of our young man in search of a safe investment
can be viewed on the so- vehicle with the Private Pension System. With the first released
cial media accounts of song of the album, “Yuvam”, we presented sections from the life
Allianz Turkey, Allianz of a young man whose boiler broke down, his computer malfunc-
Motto Music and Allianz Career. Co-produced by Allianz Turkey tioned because of a power outage, he was worried about his home
and Allianz Motto music, the 3rd track of the album “Yanında” and his pet when he was going on vacation. In the second song
is “Pes Değil, BES!” is broadcasted. The 3rd track of the album “Fiyakalı ve Güvenli”, we drew attention to the importance of a
was arranged in Arabesque style, in which 4 different insurance safe driving experience in traffic, which will be intensified with
and retirement products were described using 4 different musi- the holiday. We will continue to tell our young people about the
cal genres under the slogan ’Allianz next to you, music in your benefits that our products can provide with notes that they will
life’. The song, which tells the arabesque story of a teenager who enjoy listening to.”
cannot make the profits he wants from his savings and his in-
troduction to the private pension system in search of a reliable To watch the “Pes Değil, BES!” clip: https://www.youtube.com/
investment, gives the message ‘Let my money grow without stop- watch?v=Q429W-QpTQU
ping with BES’.

2 Awards From Brandon Hall To Aksigorta

Aksigorta, who continues to win awards with its projects imple- the agile working cul-
mented with a new generation insurance understanding, won two ture. The most impor-
different awards at the Brandon Awards Excellence in Human tant component of this
Capital Management Awards with its employee feedback applica- culture is feedback. To
tion ‘Nabız’ (Pulse) and its Sales Performance Program ‘Acente improve, facilitate and
Gelişim Programı’ (Agent Development Program). Aksigorta, disseminate feedback
which is a Sabancı Holding and Ageas subsidiary, continue to de- at all levels, we develop
velop projects that will increase employee performance and satis- and offer our employees
faction to the highest levels. In Brandon Awards Excellence in Hu- many tools, from train-
man Capital Management Awards, Aksigorta, which was awarded ing programs to mobile
for its projects, won the first gold medal with the instant feedback applications that enable
application “Nabız” in the category of “most unique or innovative instant feedback. We
talent management” in the talent management program and won strive to be the compa-
the Silver Award with the “Agency Development Program” in the ny that develops talent,
“Best Sales Training Program for expanded Enterprises” catego- keeps it and is the pre-
ry in the Sales Performance Program. ferred company. We
are very happy that our
Ayşegül Gürkale, Deputy General Manager of Aksigorta, stated projects that develop our employees and agents are crowned with
that they are pleased to be awarded the award by Brandon Hall awards.”
and said: “As Aksigorta, which wants to make the insurance expe-
rience easy, lean and accessible by using data and technology, we In Brandon Awards Excellence in Human Capital Management
believe in the potential of our employees, which is our most valua- Awards organized by Brandon Hall, a research and analysis firm
ble asset.” To develop this potential and ensure that they are pre- that has been providing excellence-oriented solutions worldwide
pared for the future of the business, we design special development for more than 20 years with more than 10,000 customers, pro-
programs for our employees and agents. Providing the best and jects from corporate education, learning, talent development, HR
fastest service in the new agile world is primarily through adopting or other relevant departments are evaluated.