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10 at a glance







        Turkey’s legendary names come together with AXA Sigorta Support

                                The  documentary  ‘Legends’,  di-  mind the young generation of forgotten values in Turkey and
                                rected  by  Tuluhan  Tekelioğlu  said: “We had forgotten virtues such as patience, not giving
                                with the contributions of AXA  up, working hard, empathy, humility.” Our legends reminded
                                Sigorta, brings together the Liv-  us of these virtues with their memories filtered from their own
                                ing Legends of Turkey.        life experiences. Each stage of the documentary during the
                                                              pandemic period required a lot of effort. I stayed in quaran-
                                AXA Sigorta, a long-established  tine for 10 days in France, where I went to make the montage
                                and leading insurance compa-  of  our  documentary.  It  so  happened  that  during  the  period
                                ny in Turkey, has added a new  when France closed its borders to Turkey, I was able to leave
                                one to its support for the arts by  with the permission of the French Ministry of Internal Af-
                                contributing to the realization of  fairs. In this process, the support of Olivier Gauvin, Consul
                                award-winning  documentarian  General of France in Istanbul, and Yavuz Ölken, CEO of AXA
                                Tuluhan Tekelioğlu’s latest work,  Sigorta, was unforgettable...”
                                ‘Legends’  documentary.    The
                                documentary is about the legends  Yavuz Ölken, CEO of AXA Sigorta, said: “As AXA Insurance,
        of Turkey, each of which lives in its own area, and the wis-  we work to protect what is important to humanity in the name
        dom filtered from their deep life experiences. The heroes of the  of the development of humanity. We exist in every area that
        documentary consist of 9 valuable names that have a different  we think will be effective for the future of humanity. Going be-
        place in the memory of each generation in Turkey: Author Ayşe  yond being an insurance company, we are implementing works
        Kulin,  Cinema  Artist  Cüneyt  Arkın,  Piano  Virtuoso  Gühere-  that will touch people’s lives in different fields such as climate
        Süher Pekeno, Theater Nevra Serezli, Plastic Surgery Profes-  change, art, sports, education and innovation. We have many
        sor Ömer Özkan, National Team Coach Şenol Güneş, Painter  years  of  cooperation  with  non-governmental  organizations,
        and Art Trainer Süleyman Saim Tekcan, Eskişehir Metropoli-  educational institutions, students, athletes and artists.
        tan Mayor Yılmaz Büyükerşen.
                                                              In this direction, we are happy to contribute to the documen-
        These 9 legendary names, who live every day like the begin-  tary produced by Tuluhan Tekelioglu together with the val-
        ning  of  a  new  adventure,  never  cease  to  produce  even  when  uable legends of our country, each of which has left unique
        its movement is restricted, believing that winning begins with  traces in its field. Together with the documentary ’Legends’,
        losing, bring what they believe to life with effort and patience,  we  support  both  artistic  expression  and  the  transfer  of  the
        who love to push the limits of their imagination, who can smile  cultural and intellectual heritage of our country to different
        even in difficult times, who leave their mark on the path they  generations. As AXA Sigorta, our comprehensive and strong
        choose to walk, come together for the first time in a documen-  corporate social responsibility tradition will continue to reflect
        tary sponsored by AXA Sigorta. Director Tuluhan Tekelioğlu  in different areas in line with our brand goal.”
        pointed out that he decided to shoot this documentary to re-



       In Aksigorta, Now The Agents Are Telling!


                                                             which will be carried out with 40 agencies from 10 regions
                                                             around the country, will be published on Aksigorta’s social
                                                             media platforms. Aksigorta has implemented a new project
                                                             for more than 3,000 agencies throughout Turkey, which is
                                                             the largest distribution channel. As for 60 years, Aksigor-
                                                             ta, who was with its agents during the pandemic process,
                                                             where we stayed away from each other, started the ‘now
                                                             agents  tell’  project  with  video  interviews  to  be  conducted
                                                             with 40 agents from 10 regions. In the ‘Now Agents Tell’
                                                             project, agencies will tell about the benefits and practices
                                                             that  Aksigorta  provides  to  them  and  their  customers,  ad-
                                                             ditional packages provided to agencies, segmentation priv-
                                                             ileges, social responsibility projects realized by Aksigorta,
       Aksigorta has implemented a new project for its agents,   agency  trainings  and  customer  stories.  The  videos,  which
       the  largest  distribution  channel.  In  the  ’Now  Agents  Tell’   will be published on Aksigorta’s Instagram, Facebook and
       project, Aksigorta’s agents will tell them about the benefits   Youtube pages every week, will reinforce Aksigorta’s rela-
       and practices that the company provides to them and their   tionship with its agencies and offer advice and experience
       customers,  as  well  as  the  recommendations  that  they  will   opportunities for new agencies.
       give to new agents in video interview format. The shootings,
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