Allianz Türkiye Selected as the ''Brand That Encourages Creativity'' for the Second Consecutive Year

Allianz Türkiye was named the “Brand That Encourages Creativity” for the second time at Kristal Elma, one of the most prestigious organizations in the advertising and marketing communications industry. The company once again demonstrated its success in creative communications with a total of 15 awards across different categories.

Allianz Türkiye once again returned from the Kristal Elma Awards with significant achievements this year. Standing out with its communication efforts aimed at giving customers trust and hope, Allianz Türkiye received the “Brand That Encourages Creativity” award for the second consecutive year and left the competition with a total of 15 awards.

Viewing creativity as an important part of its corporate culture, Allianz Türkiye received the award for the projects it has implemented across a broad range of areas, from product and service communications to social benefit initiatives.

Standing out in this year’s competition with various projects and communication initiatives such as “Pazarda Elle Muayene” [Breast Self-Examination at the Market], “Dağ Gibi Arkanızdayız” [We Stand Behind You Like a Mountain], “Bugünden Yarına Allianz Seninle” [Allianz Is with You from Today to Tomorrow], “50 Güçlü Kadın CEO+1 Kız Gelecek” [50 Strong Women CEOs + 1 Girl, the Future], and “Dijital Doktorum’a Sor” [Ask My Digital Doctor], Allianz Türkiye once again demonstrated its strong performance in creative communications. In particular, the project carried out for two years to raise awareness of early diagnosis in breast cancer and brought to neighborhood markets this year under the name “Pazarda Elle Muayene” [Breast Self-Examination at the Market] became one of the most notable campaigns of the competition, winning both the Crystal award and the Grand Prize in the Ambient Media Use category.

“At the Heart of Creativity Lies Courage”

Commenting on the achievement, Onur Kırcı, Deputy General Manager of Marketing and Digital Insurance at Allianz Türkiye, said: “At Allianz Türkiye, we see creativity as an integral part not only of our communication efforts, but also of the customer experience we deliver and our corporate culture. Being recognized as the ‘Brand That Encourages Creativity’ for the second consecutive year is a meaningful acknowledgment of our commitment to supporting bold ideas and of the work we have accomplished together with our long-standing business partners. We view this achievement not only through the awards we have received, but also as a reflection of the strong connection and communication we have built with our customers and society, and the impact it has created.”

15 Awards and One Grand Prize at Kristal Elma

The awards won by Allianz Türkiye at Kristal Elma 2026 are as follows:

Crystal Awards

• “Pazarda Elle Muayene” [Breast Self-Examination at the Market] – Interactive Outdoor