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38 publications

Measure What Matters: How Google, Bono, and the

Gates Foundation Rock the World with OKRs

Writer: John Doerr
Publisher: Portfolio

Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key
Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it
can help any organization thrive.

In the fall of 1999, John Doerr met with the founders of a start-up whom he’d just given $12.5 million, the biggest invest-
ment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions,
but no real business plan. For Google to change the world (or even to survive), Page and Brin had to learn how to make
tough choices on priorities while keeping their team on track. They’d have to know when to pull the plug on losing propo-
sitions, to fail fast. And they needed timely, relevant data to track their progress—to measure what mattered.

In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators in-
cluding Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many
great organizations. This book will help a new generation of leaders capture the same magic.

Collusion: How Central Bankers Rigged the World

Writer: Nomi Prins
Publisher: Nation Books

Central banks and international institutions like the IMF have overstepped their traditional mandates by
directing the flow of epic sums of fabricated money without any checks or balances. Meanwhile, the open
door between private and central banking has ensured endless opportunities for market manipulation
and asset bubbles--with government support.

Through on-the-ground reporting, Prins reveals how five regions and their central banks reshaped economics and geopoli-
tics. She discloses how Mexico navigated its relationship with the US while striving for independence and how Brazil led the
BRICS countries to challenge the US dollar’s hegemony. She explains how China’s retaliation against the Fed’s supremacy
is aiding its ongoing ascent as a global superpower and how Japan is negotiating the power shift from the West to the East.
And she illustrates how the European response to the financial crisis fueled instability that manifests itself in everything
from rising populism to the shocking Brexit vote.

The Culture Code: The Secrets of Highly

Successful Groups

Writer: Daniel Coyle
Publisher: Bantam

Where does great culture come from? How do you build and sustain it in your group, or strengthen a
culture that needs fixing?

In The Culture Code, Daniel Coyle goes inside some of the world’s most successful organizations—including the U.S.
Navy’s SEAL Team Six, IDEO, and the San Antonio Spurs—and reveals what makes them tick. He demystifies the cul-
ture-building process by identifying three key skills that generate cohesion and cooperation, and explains how diverse
groups learn to function with a single mind. Drawing on examples that range from Internet retailer Zappos to the comedy
troupe Upright Citizens Brigade to a daring gang of jewel thieves, Coyle offers specific strategies that trigger learning,
spark collaboration, build trust, and drive positive change. Coyle unearths helpful stories of failure that illustrate what not
to do, troubleshoots common pitfalls, and shares advice about reforming a toxic culture. Combining leading-edge science,
on-the-ground insights from world-class leaders, and practical ideas for action, The Culture Code offers a roadmap for
creating an environment where innovation flourishes, problems get solved, and expectations are exceeded.