Page 14 - TurkInsurance Digital Magazine

12 interview

How do the digital developments of that are going through digitalization must of collecting the telematics data in a single
recent years that shape the future of invest in the prevention of cyber-security center. Thus, we can measure many behav-
insurance market? What do you think risks, protection of personal data, and auto- iors from the driver to the vehicle details;
about the steps that the insurance com- mation. The role of SBM's becomes signifi- so, we can sort out good drivers from the
panies are taking in this area? cant at this point The strategic priorities to bad ones. It is not possible for telematics to
be observed in technology investments and prevent the traffic accidents on its own, but
Digitalization is not only active in the in- the areas which the technology will create I am confident of the benefits it will bring to
surance sector, but in all areas of our life. value in are the focuses of SBM’s.. For the the insurance sector.
Digitalization means that everything we ex- insurance companies, in order to build clos-
perienced is poured into the electronic envi- er re¬lations with the end-consumers thanks Mobile Accident Report (MKT) which
ronment. It is important in the sense that, to the new opportunities brought by the digi- developed by SBM has attracted a great
when you standardize something, it gives tal channels; it is crucial to transfer the data deal of attention from the drivers. What
you the ability to measure and interpret it, kept by SBM through a dynamic structure; would you like to say about the benefits
and therefore making better decisions. Digi- as they need to be design, de-velop and offer provided by the application?
talization is also one of the unique factors of new and customized products much more
being standardized and measurable. There- rapidly than they did before. In fact, we think that Mobile Accident Re-
fore it should be evaluated in terms of qual- port has not reached the attention and value
ity and quantity. I regard the digitalization We know that the telematics is another that actually deserves. Approximately about
of the insurance sector and the companies topic SBM works on, in Motor insuranc- 1.5 percent of the accident reports are re-
as a positive development. Insurance sec- es. Could you inform us about the latest ceived through our mobile application. Al-
tor is going through a rapid change with- developments in this area? though the use of the application is increases
in the increase of the digital channels uses day by day, but it is still not reached the de-
and the change of customer expectations.. Telematics applications are also a result of sired levels. Therefore, we try to get feed-
Insurance companies that aim to stand out the digitalization. It is not yet possible to backs from the insurance companies and the
among the competitors by turning the pro- estimate when the telematics will become users continuously, and updating the appli-
cess of digitalization into their advantage, popular in Turkey. This technology enables cation accordingly. We are also developing
should adapt their products and services to companies to use the certain data as a trig- new features to make it more popular. For
new technologies with a sustainably dynamic gering factor and offer it as a service to the instance, we would like to make the appli-
structure. Achieving this is crucial for them customers. Therefore, we all agree that, it cation a bit more sympathetic by adding a
now more than ever. Insurance companies is beneficial. SBM can undertake the duty chatting feature.