Page 9 - TurkInsurance Digital Magazine

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Instead of slow and sluggish IT models, compa-
nies can prefer to use cloud architecture which is
faster and much more flexible. They can activate
new features and functions nearly real-time and
respond to customer requirements rapidly.

IoT technology (such as embedded sensors, tele-
matics and house automations) can bring the
freedom of creating customized policies for retail
policyholders according to their risk levels. For
instance, offering cheaper motor insurance for
customers with lower damage records might be
one the samples of the advantages this technology
brings. All these processes increase customer sat-
isfaction as well as accelerating the operations
and decreasing the probability of errors for com-
panies.

The digitalized processes we mentioned have
already begun to create one of the significant
milestones of Turkish insurance market’s infra-
structure. Estimated to develop even further in
the coming years, digital processes are expected
to reshape the insurance market.

Rabia Kübra Kanun/ kubrac@bestyayincilik.com