Page 15 - Turkinsurance Digital Magazine

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Anadolu Sigorta attends Fintech Summit

Organized in İstanbul by the participation of finance and tech-
nology/innovation leaders of Turkey and Europe under the title
of ‘Leadership at times of change’, Fintech Summit focused on
the future of the finance sector which is changed by disruptive
technologies and the era of competition. Anadolu Sigorta, creat-
ing a difference in the market with investments in digital insur-
ance and innovative applications, was among the sponsors of the
summit. Mehmet Abacı, Executive Vice President at Anadolu
Sigorta, attended the summit as a speaker; and highlighted that
recently, no topic was more popular than Fintech in the big old
finance world. “In 1876, Graham Bell managed to make the
first call. Exactly 75 years after that, telephone reached 50 mil-
lion people. English scientist Maxwell invented radio waves in
1869, and Hertz in 1895. After that, radio reached 50 million
people in 38 years. The pace of change will never be that slow
again. We will never wait that much for any change. We all know adolu Sigorta has allocated serious amount of resources in this
and see that technology is now developing and changing very rap- area. A very significant part of our human resources and budget
idly,” he said. are allocated for our technological activities. We have undertak-
en a pioneer role with our investments in digital insurance and in-
Abacı said Fintech was able to address the needs of customers novative applications. We continue to support technology-based
better than the existing actors by using new technologies in the ideas at İTÜ Çekirdek thanks to our cooperation with İTÜ ARI
best possible way. “Therefore, it might have disruptive or seri- Teknokent. As one of the most popular topics of recent years,
ously transforming impacts on finance sector. Fintech companies artificial intelligence has begun taking its place in insurance op-
can offer new products and/or new business models in finance erations, too. Therefore, it has become one of our priority tech-
very swiftly and seriously challenge the traditional finance sector nological investment areas. Assistant Magnet has been one of the
with the business models they create. In terms of providing ser- most striking applications in the area of innovative applications.
vitized and productized solutions, Fintechs indisputable create Assistant Magnet is our new-generation technology product
values for the finance sector,” he said. which allows you to benefit from Anadolu Sigorta’s house insur-
ance assistance services without requiring you to login or down-
“We have undertaken a pioneer role with our investments in load any applications on your mobile. Moreover, we also support
digital insurance and innovative applications” Insurtech activities via our Heckathon event which is being or-
ganized for three years. Applications are already in progress for
Stating that Anadolu Sigorta is closely interested in new initia- this year’s Heckathon, which will host innovative projects in the
tives at the finance sector, Mehmet Abacı added as follows: “An- area of ‘Home IoT’.”

New Allianz commercial says “Allianz is Always with You”

With their new commer- provided by Allianz at every stage of their policyholders’ lives.
cial film themed “Allianz Accompanied by the song “Sen Benim Şarkılarımsın/You are my
is With You”, Allianz songs” composed by İlhan Şeşen and performed by Cem Adrian
Turkey highlights the and Hande Mehan in the commercial, Allianz Turkey says to its
support they provide for policyholders: “Allianz is with you and your loved ones, so you
their customers at every can always be with them.” “We want to make our policyholders
stage of their lives. In the feel that we stand by them every step of the way. And we intended
commercial, Allianz Tur- to emphasize this target by showing that parent-child relationship
key calls out to its poli- is timeless and unconditional, which makes us a unique society,
cyholders with the motto and also to support this culture by reminding it to the new genera-
“Allianz is with you and tions through our sentimental campaign,” said Onur Kırcı, Chief
your loved ones, so you Marketing Officer and Head of Digital at Allianz Turkey. Stating
can always be with them”. The commercial has been airing in TV that the roadmap of Allianz Turkey, as a company that leads
and digital media since 8 October. new-generation insurance which is focused on digitalization, is
shaped by the expectations of policyholders; Onur Kırcı added:
The commercial reaches out to the audience with emotional “Our policyholders who entrust us with their health, future and
scenes consisting of a father & son’s transformation over 30 assets, expect us to know them much better and be with them at
years and their unswerving support to each other during sickness, all times with special services. That’s exactly why we say them
health, happiness and troubles; underlining the feeling of trust “Allianz is with you” in our communications. ”