Page 16 - Turkinsurance Digital Magazine

14 at a glance

Doğa Sigorta continues to be the title sponsor of Galatasaray Men’s Basketball Team
throughout the season of 2019/2020

“Although football sponsorship is demanded more and has a
higher impact and visibility in our country; sharing the pleasure
and proud of supporting the amateur branches and contributing
to the improvement of social conscious adds special value to in-
stitutions,” he said. “I believe that living the achievements of
branches that need support for development and sustainability
shoulder-to-shoulder with the team serves the main cause and
meaning of sponsorship.” Underlining that as a company with
a high conscious of social responsibility, they acted according
to the principle of ‘as the twig is bent, so grows the tree’; he
said that they supported several local, amateur and university
clubs with the aim of helping the young people love sports and
creating a basis for raising successful players. He expressed their
happiness to have paved the way for insurance market to support
Doğa Sigorta continues to be the title sponsor of the Men’s Bas- and invest in sports activities, while pioneering the market for
ketball Team of Galatasaray, one of Turkey’s largest and oldest new sponsorship agreements with the steps they have taken. He
sports clubs, throughout the season of 2019/2020.
added that they were proud to hear Doğa Sigorta brand being
mentioned alongside Galatasaray Sports Club.
Two institutions signed the partnership agreement marking the
continuation of the sponsorship during a press conference which Nihat Kırmızı also said that after the sponsorship agreement
was held at Swissotel Bosphorus with the attendance of Musta- with Galatasaray Basketball Team, which set out with a brand
fa Cengiz, Chairman of Galatasaray Sports Club, and Nihat new sportive team and was therefore subject to frequent criti-
Kırmızı, Chairman of Doğa Sigorta. Players and technical staff cism last season, a great synergy and motivation was born; struc-
of Galatasaray Doğa Sigorta Basketball Team, and managers of tures and spirits of the two institutions were in harmony, and
both Doğa Sigorta and Galatasaray Sports Club also attended Galatasaray Doğa Sigorta Basketball Team rapidly climbed the
the meeting, which also acted as a motivation before the first success stairs to play in the semi-finals. Emphasizing that finals
game of the season.
and championship suit this team well, Nihat Kırmızı said that
they managed to outpace teams with much bigger budgets. Stat-
Mustafa Cengiz, Chairman of Galatasaray Sports Club, said: ing that not everything is achieved with great budgets, Kırmızı
“We had two successful seasons with Doğa Sigorta and other underlined the importance of motivation and synergy created by
sponsors. I would like to thank Doğa Sigorta for supporting us sponsorships that harmonizes the club and the sponsor compa-
especially for our Men’s Basketball Team. Since we partnered ny. Nihat Kırmızı highlighted the importance of allocating a
with Doğa Sigorta, we have never been beaten until the semi-fi- big part of their marketing budget for basketball sponsorship
nals. As you know, Galatasaray was the first club to introduce -which was especially important considering that it is an amateur
basketball and volleyball to Turkey. The title of “Unbeatable Ar- branch- during a time of economic downturn when sponsorships
mada” belongs to Galatasaray. Last season, Galatasaray Doğa are tightening, as a company that has engaged in advertising and
Sigorta made strides to be among the top three with conscious marketing activities for brand recognitions since their founda-
and humble budgets, and managed to meet this target. With tion. He also expressed their satisfaction in pioneering the insur-
Güneş Sigprta, we want to create a model which is self-sufficient ance market in terms of sponsoring sports clubs and activities.
and can increase revenue in the long term.”
Adding that he had full trust in Galatasaray Doğa Sigorta to
Nihat Kırmızı, Chairman of Doğa Sigorta, said: “We are hap- have a much more successful season this year, Kırmızı said that
py to be supporting Galatasaray Club and the basketball team they aimed higher number of audiences thanks to new activities
with our sponsorship agreement which began in the season of and special gifts planned for better fan support during the games.
2018/2019. This year, we will have much more comprehensive He also expressed wishes of success for the team and techni-
and influential social responsibility projects in addition to those cal staff, while thanking the management team of Galatasaray
we participated together with the team last year.”
Sports Club for their strong cooperation.