Page 14 - Turkinsurance Digital Magazine

12 at a glance at a glance 13

The commercial film “Lifecycle” by Allianz gets the grand prize at Kristal Elma Vakıf Emeklilik gets ready to welcome the future with technological advancements
(Crystal Apple) Awards

Director of Allianz Turkey, gave a statement about the success Vakıf Emeklilik con- Moreover, we have minimized the errors that might occur due
of commercial film ‘Lifecycle’: “We are happy to be awarded stantly improves its to manual processes.”
the ‘Grand Prize’ once again by Kristal Elma, an organization customer-oriented ap-
regarded as Turkey’s most significant creativity and marketing proach via new techno- “One of our projects that accelerated our processes is in the
event. We received more than 10 valuable awards at various logical advancements. life and personal accident insurance. As Vakıf Emeklilik, we
platforms with our advertising campaign “Allianz is with You” The company makes a monitor our systems on a daily basis without bringing addi-
which was initiated in 2017. Similarly, our commercial film ‘Li- great contribution to tional burden on the shoulders of our customers, while sup-
fecycle’ has won considerable recognition since its first appear- digitalization in insur- porting them and their loved ones during difficult times. In
ance on channels and received various awards on social media ance sector with appli- case of the death of a customer, our digital infrastructure that
platforms, in addition to being entitled to the Bronze Award at cations and projects in- works integrated with the official resources of our state is up-
Epica 2019 as one of the few projects representing our coun- spiring the market. dated regularly on a daily basis. This way, we can initiate our
try. Our latest commercial brought us the ‘Grand Prize’ in the payment processes instantly by accelerating the normally long
category of ‘Film – TV – Cinema’ and the ‘Crystal Apple’ in the Vakıf Emeklilik runs its compensation payment durations and without putting an addi-
Allianz Turkey’s commercial called “Lifecycle” was entitled to category of ‘Insurance and Financial Services’. Therefore, we technology and digitali- tional burden on the shoulders of our customers’ lawful heirs.”
receive the “Grand Prize” at “Kristal Elma Reklam Ödülleri”, would like to express our deepest thanks to Concept - our cre- zation processes from a
an event organized by Turkish Association of Advertising Agen- ative agency, and Ingage and Mindshare - our media agencies, central structure called Renewed Mobile Branch will simplify the lives of our partic-
cies for the 31st time this year. Adopting the motto “For You to who have been our business and dream partners in this journey.” Digital Transformation ipants
Always Be There”, the commercial film was rewarded under the Department, which has been a first in the insurance market.
category of “Film – TV – Cinema”. The commercial was prepared by Concept Advertising Agency, With the aim of supporting its operational efficiency with Being a company that offers annual life insurance, personal
and reached out to the audience with the emotional story of a the newest technological tools, Vakıf Emeklilik intends to in- accident and individual pension products via mobile branch,
Allianz Turkey received two awards from the 31st Kristal Elma father and son over the course of 30 years which consists of their crease the quality of its services for customers by consolidat- Vakıf Emeklilik has re-developed its mobile application in ac-
Turkey Advertising Awards Competition which was organized change over time, their support for each other in sickness, health, ing its digitalization and sustainability strategies. Thanks to cordance with the customer expectations. The company had
by Turkish Advertising Association of Turkey. The company re- sadness and happiness. The commercial’s story about a farther its digitalization efforts, Vakıf Emeklilik has already done an launched its mobile application in 2014 with the aim of utiliz-
ceived the Grand Prize under the category of “Film – TV – Cin- and son who never parted regardless of the challenges in life is exemplary job in terms of sustainability by saving 2.4 million ing the innovative solutions offered by the digital world in the
ema”; in addition to awarded with the ‘Crystal Apple’ under the accompanied by the song ‘Sen Benim Şarkılarımsın’ which was trees from being cut down annually. most accurate way.
category of “Insurance and Financial Services” with the best composed by İlhan Şeşen and sung by Cem Adrian and Hande
commercial film. Onur Kırcı, Marketing and Digital Insurance Mehan. Cenk Torgalöz, Assistant General Manager at Vakıf Emekli- Cenk Torgalöz also gave information about their new Mobile
lik, shared details about their digitalization efforts; and stated Branch and said:
that they had been carrying out various projects to diversify
Sigorta Cini presents the ‘Social Responsibility Project of the Year Award’ within the the services offered to customers and increase the operational “We are getting ready to welcome the future with our renewed
scope of Eskişehir Achievement Awards efficiency of their company. “You have to handle technology Mobile Branch, our existing software and robot employees
and digitalization processes with utmost care in order to sup-
that now have a new place in our lives. Thanks to fingerprint
port customer experience in the most accurate way. and Face ID features added to Vakıf Emeklilik Mobile Ap-
plication that will make life easier for participants, we have
Results were announced for Eskişehir Achievement Awards, Vakıf Emeklilik has determined a leading and innovative vi- optimized the safety measures for customer identity. This way,
which was organized for the first time this year. Sigorta Cini sion in customer experience and operational efficiency by sup- it is now possible to authenticate and change the mobile num-
presented the ‘Social Responsibility Award’ to ‘Rainbow Cafe porting itself with technology; and has been the first company bers of mobile branch users. Password reset features were also
Social Responsibility Project of the Year’ which was developed to incorporate a digital transformation department in the in- added in the new application, which will allow our customers
by the Eskişehir Tepebaşı Municipality with the aim of bringing surance market. As a result of this approach and our meth- to activate their mobile branch without needing to call our
people with disabilities closer to the society. Ahmet Ataç, Mayor odology of working, we are adapting our customer services contact center.”
of Tepebaşı Municapality, received the award from Erdem Ay- quality to the requirements of this era by offering services to
dınlı, CEO of Sigorta Cini.
our customers on mobile and web platforms.” R&D Center is the first of its kind in the market
‘Achievement Awards’ that were organized for the first time in We have made great savings with digital transformation Vakıf Emeklilik established an onsite R&D center as another
Eskişehir were distributed as a result of a public vote and judges’ projects first in the insurance and pension market. “Vakıf Emeklilik
evaluations. City dwellers attended the voting process online and
chose the most successful projects in 48 different areas. As a sented the award during the ceremony. “Sigorta Cini is a part R&D Center began its operations as of February 2019 with
company that conducts environmental-friendly activities in ad- of the NN Group, which is an international insurance compa- Stating that they have increased the quality of their customer a team of 22 people. They are developing innovative projects
services by digitalizing many of their services which had been using new technologies such as artificial intelligence, machine
dition to running awareness campaigns to improve Turkish in- ny. And as NN, we manage an investment of billions of Euros
surance market through investments, Sigorta Cini presented the around the world. We hold a promise to society to prevent this provided through traditional means for a long time, Torgal- learning, and blockchain. Our main target is to make a contri-
‘Social Responsibility Project of the Year’ award. During the investment from flowing into industries that are not eco-friendly. göz added as follows: “On an annual basis, we have saved bution to the development of our market, and particularly our
award ceremony, ‘Rainbow Café’ was announced as the ‘Social In this respect, as the representative of a group that feels social 2.4 million trees from being cut down thanks to our projects company, by using all the technological infrastructure of this
Responsibility Project of the Year’ as a venue that aims to bring responsibility awareness running through its veins, we would like of operational efficiency and sustainability, and managed to era at our R&D Center.” said Cenk Torgalöz.
people with disabilities closer to society and encourage them to to express our deepest thanks to this organization for bestowing save 1600 days of time thanks to our accelerated processes.
gain self-confidence. Erdem Aydınlı, CEO of Sigorta Cini, pre- on us the honor of awarding such a special project.”