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“We must adapt our business processes to the current reality”
Dr. E. Baturalp Pamukçu, to support them through several ongoing features. “COV-
General Manager of Türk ID-19 pandemic has impacted people’s lives in our country
Nippon Sigorta, stated that and the rest of the world, as much as consumer behaviors and
the impacts of COVID-19 business manners due to the newly emerging circumstances.
pandemic on insurance mar- Due to these new interactions, Türk Nippon Sigorta rapidly
ket became recently clearer. launched new measures and improvements for our agents in
“We must not stop being cau- order to ensure their business continuity and accelerate their
tious, and together with those adaptation to new processes as our most important distri-
cautions, adapt our business bution channel. And nearly all insurance companies began
processes to our current real- offering several advantages for their customers and sales
ity,” he said. channels in these challenging times,” he said.
Dr. E. Baturalp Pamukçu, “We are the first company to include covid-19 in hthe
General Manager of Türk scope of complementary health insurance policy”
Nippon Sigorta, said that
COVID-19 pandemic had “As Türk Nippon Sigorta, we are trying to maximize the ef-
impacted people’s lives in fectiveness of our service processes to make sure that our pol-
our country and the rest of the world, as much as consum- icyholders and sales channels can get over these challenging
er behaviors and business manners due to the newly emerg- times as rapidly and easily as possible,” said Dr. E Baturalp
ing circumstances. He added that Turkish insurance market Pamukçu, General Manager of Generali Sigorta. He add-
had been very successful in this crucial test with since March ed that they included COVID-19 treatment in the scope of
2020, but underlined that the test was not over yet. their Complementary Health Insurance product (“Sağlığınız
Bizde) immediately after the breakout in Turkey, which was
“Attention to precautions during normalization” a first in Turkish insurance sector. “Moreover, we added two
additional coverages to the same product: “Medical Analysis
“In recent months, insurance market has gone through ex- at Home” and “Online Doctor Consultation”.
traordinary circumstances that have never been experienced
by anyone else, and tried to adapt to the impacts of this pro- This helped us provide the maximum support for our policy-
cess as rapidly as possible. Current number of COVID-19 holders during the time when we had to stay at our homes.
cases exceeded 23 million around the world, and considering With these changes to our existing complementary health
the mutations and infection rate of the virus, the world is insurance product, we have provided maximum benefits to
still very nervous despite the recent normalization in several its policyholders and potential customers and showed them
countries. This has dragged the entire global economy and that we stand by their side during these challenging times.
our business manners in an utterly different formation,” said Moreover, we increased the number of installments for pre-
Dr. E. Baturalp Pamukçu. mium payments and extended the payment terms with the aim
of easing the payment burden of our policyholders. We have
“As Türk Nippon Sigorta, we do not ignore the precautions tried to ensure that our policyholders feel our presence beside
to make sure that normalization becomes a controlled and them as much as we can, through measures we have taken and
prudent process. We are providing every opportunity to make conveniences we have provided so far. We will keep doing so
sure that all our teams can conduct their business processes in the coming term,” he stated.
both remotely, and in the office with limited numbers and
maximum precautions. Therefore, we can continue all our “We stand beside our policyholders”
processes without any interruptions,” he added.
Dr. E. Baturalp Pamukçu, General Manager of Türk Nippon
“Easy payment for customers, incentive package for the Sigorta, finalized his statement as follows: “Our company
agents” aims to minimize the challenges of daily life for our agents
and ensure that they conduct their business processes more
Underlining that they have provided several conveniences easily. As Türk Nippon Sigorta, we wish that we can leave
for their customers and agents during the pandemic, Dr. E. these days behind as soon as possible. I would like to em-
Baturalp Pamukçu stated that their “StayHome” incentive phasize that we will support our customers and all our sales
package which was prepared for the agents still continued channels to the best of our abilities until these days are over.”