Page 26 - TurkinsuranceDigitalMagazine

24 at a glance

Anadolu Sigorta keeps growing with its agents

Serving its customers with 2 ers have increased their tendency towards looking for price
thousand 286 agents across quotes on online channels during the pandemic; but when it
Turkey, Anadolu Sigorta con- comes to buying policies, they still prefer traditional meth-
tinues to grow and develop ods. Even if they will buy a simple traffic insurance policy or
together with its agents. Stat- a personal health insurance policy; customers want to contact
ing that their agents had a with someone they trust. Therefore, we are not expecting any
share exceeding 70 percent in negative impacts on the agency channel due to the digitaliza-
their overall production, Meh- tion trend,” he said.
met Şencan, General Manag-
er of Anadolu Sigorta, says: “We will keep developing new application according
“Agents are and will continue to the requirements, opinions and suggestions of our
to be the most popular distri- agents”
bution channel in the market
with the highest share in pro- Şencan said that they would keep developing new applications
duction. As we continue our to make life easier for their agents. “We constantly make
digital investments, we keep improvements for our agency channel. We understand their
improving our applications and needs, pay regard to their ideas and suggestions, follow-up
processes to adapt our agents into digitalization processes, the market and latest developments closely, interiorize the
while continuing to grow with them.” demands from our agents and realize our projects by includ-
ing them in the process from the very beginning. For instance,
Anadolu Sigorta continues to improve itself by including the this year we have launched the KÜP (Advantageous Products
agency channel in its digitalization process. Serving its cus- Package) application which enables our agents to determine
tomers with approximately 2 thousand 300 agents across their own targets and products for campaigns. This method
Turkey, the company keeps expanding its agency network considerably increases the agency participation to our cam-
and adapts its agents into the digitalization process. Stating paigns, and helps our agents gain rewards as a result of their
that over 70 percent of Anadolu Sigorta’s premiums were un- own production methods,” he stated.
derwritten by the agency channel, Mehmet Şencan, General
Manager of Anadolu Sigorta says: “Our agency network con- Şencan added that they made new improvements to “Anad-
tinues to expand in parallel with the market. While keeping olu Sigorta İş Ortağım” application which is essentially a
the operational efficiency of our existing agents and regional platform where Anadolu Sigorta and its business partners in
management offices at high levels, we are also working to- claims processes, especially contracted repair services, come
wards increasing the number of our agents. Agents are and together. “Within the scope of those latest developments, we
will continue to be the most popular distribution channel in are now offering our contracted repair services new oppor-
the market with the highest share in the production.” tunities in claims and transaction follow-up processes. Our
business partners can share the qualities that differentiate
Digital investments contribute to agency processes them in the market and special services they can offer for
Şencan stated that growing though digital investments made our clients with us, which will consequently create our digital
a positive impact on the share of agents in total underwritten service catalogue. Therefore, our customers will be able to
premiums. “We keep developing new applications in order to receive more detailed information during the claims process.
make further contributions to our agents through digitaliza- This guidance will offer special services to our clients using
tion. We have made it possible for our agents to issue policies the information on policyholder’s vehicle, type of loss, re-
using the digital platform of their choices such as our digital pair techniques of the service, and certificate details; thus,
agency platform, individual e-branch, Sigortam Cepte (mo- increasing the standards of guidance and customizing the
bile app), and Poliçem Hazır (all digital channels). On the claims experience,” he said.
other hand, we have observed that policyholders and custom-