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“Metlife Foundation Financial Health Forum Turkey” results are annouced

Supported by BUBA and organized by MetLife Foundation and
Village Capital on 31 May 2018, “MetLife Foundation Finan-
cial Health Forum Turkey” gathered 11 early-stage FinTech
start-ups that are developing products in order to improve the
financial well-being and increase the access of low and medium
income families and SMEs to loans and other resources. At the
end of the program, Tekkredi and Microfon initiatives were enti-
tled to receive 20.000 USD from MetLife Foundation.

11 start-ups that attended the program were selected among 40
applicants based on their potential of scalability. Entrepreneurs
attended a two-day training for “VIRAL Framework”, an ap-
plication focusing on the scalability of successful businesses and agers from MetLife. Before the forum started, nine volunteers
methods of finding investment capital. They received guidance from MetLife provided consultancy for start-ups in about busi-
from market experts such as mentors, investors and senior man- ness model development, market launch strategies, and making
stakeholder attraction plans. Start-ups joined the competition
with a wide range of existing solutions, from alternative credit
services to crowdfunding platforms.

“As one of Turkey’s leading companies, MetLife is deeply com-
mitted to excellence in products and services, innovation, and
good corporate citizenship. Thanks to our cooperation with
MetLife Foundation and Village Capital, we can pave the way
for innovative ideas in the whole financial services sector, bring
positive influence to customers who cannot receive satisfactory
services, and support the entrepreneurial spirit of our employ-
ees,” said Deniz Yurtseven, Chief Executive Officer of MetLife
Turkey.

Ray Sigorta is among “Turkey’s 100 Most Valuable Brands”

International brand rating company Brand Finance published of around 25 million TL. During
Turkey’s Most Valuable Brands Report 2018. Ray Sigorta this timeframe, we managed to
has been going through an extensive transformation process pinpoint our customers’ require-
for the last two years, making a significant impression in the ments with innovative products
market with its innovative and consumer-oriented products such as Princess Casco and
and services that have been developed during this process. Trink (Cash) Lease Insurance.
According to the report, Ray Sigorta succeeded in entering Thanks to our customer-ori-
“Turkey’s 100 Most Valuable Companies” list with its brand ented activities, we have man-
value and brand power. Companies in this list are evaluat- aged to be placed among Tur-
ed according to four main criteria including company value, key’s most successful brands.
branded going concern value, brand’s contribution and brand Our brand value is a complete
value. Moreover, brand value of companies are determined reflection of the value we are
based on their marketing investments, stakeholder equity, and placing on our customers. It is
business performance. The report announced Ray Sigorta’s impossible to assess a company
Brand Rating as “A+” for 2018. based only its balance sheet per-
formance, considering today’s
‘A reflection of customer value’ rapid change and transformation environment. Creating a dif-
ferent perception in the minds of your customers and stake-
Stating that they were proud to be listed among Turkey’s holders allows you to add value to your brand. In the coming
most valuable brands, Koray Erdoğan, General Manager of term, we will keep implementing our marketing communica-
Ray Sigorta said: “As Ray Sigorta, we managed to grow by tion and business strategies accurately, while creating value
twice the market average thanks to our steps taken in 2017. for our stakeholders, customers and our country.”
We did not only grow, but we also reached a technical profit