Page 22 - TurkInsurance Digital Magazine

20 at a glance

AXA Sigorta closes 2017 with a robust and sustainable performance

AXA Sigorta announced the financial results of 2017. The
company closed the year with a robust performance in both
life and pension segments. AXA Sigorta had a strong year with
a net operating profit of 170 million TL - excluding traffic in-
surance, return on equity of 27 percent, and a market share of
7.3 percent. By taking a final step towards strengthening its
balance sheet in 2017, the company decided to realize their
reserve provisions from their 2016 balance sheet in addition
to the liabilities arising from the price-cap system that came
into force for traffic insurance as of 2017; which resulted in a
loss of nearly 505 million TL in traffic insurance. On the other
hand, AXA Sigorta’s total assets under management reached
383 million TL with a growth of 5 percent and a net profit of
7 million TL in this segment. path with the same motivation under the leadership of Mr.
Yavuz Ölken, who has taken over as the new CEO of AXA
Guillaume Lejeune: “We began 2018 with a strong Sigorta as of April 2018.”
performance”
Yavuz Ölken: “We aim to grow by 15 percent in 2018”
Stating that AXA Sigorta grew profitably in 2017, AXA Sig-
orta’s CEO Guillaume Lejeune said that their successful per- Yavuz Ölken, former Executive Vice President of Technical
formance in 2017 motivated them further for 2018, which and Information Technologies, who succeeds Guillaume Le-
they saluted with innovative products and services in addition jeune as the CEO of AXA Sigorta after is reassignment as
to communication and marketing activities that create a dif- the CEO of AXA Global RE (Global Reinsurance), stated that
ference in the market. He said: “Excluding traffic insurance, their 2018 priorities consisted of a balanced portfolio and
we had a really strong performance in all insurance lines dur- profitable growth. He said: “AXA Sigorta continues along
ing 2017 and managed to become the market leader of motor the path of being a partner that adds value to the everyday
and fire and natural forces lines. At the end of 2017, we have lives of customers by carrying our position as a financially ro-
completed all our provisional strengthening for traffic insur- bust company that is efficient in compensation further ahead.
ance at once -those that come from 2015 and earlier- which Within this respect, we will be focusing on innovation and dig-
enabled us to start 2018 with a strong balance sheet. I be- italization. Our telematics products we discussed at the begin-
lieve that we may be able to target a more normalized process ning of 2018 are the first of many in this direction. We have
in traffic insurance as of 2018 and coming years, driven by sold our very first motor insurance policy that includes the use
the positive developments we have recently seen.” Reminding of telematics. We will support these activities with communi-
that AXA celebrated its 135th year in Turkey, Lejeune added: cation activities that will reinforce our brand perception in ad-
“We have been working to be worthy for our customers who dition to our Human Resources investments that will bring our
trust their assets, lives and futures to us for 125 years. We service quality to the highest level and add our organization a
owe all our colleagues and agents a huge thank-you who have distinctive agility. We aim to grow by 15 percent during the
worked devotedly to develop innovative products and services financial year of 2018. As always, AXA Sigorta will continue
and offer them to our customers in accordance with our vision to serve its customers and all stakeholders as a preferred com-
of providing better lives for people. I really believe that the pany that creates a difference in the market.”
AXA Sigorta team will take the company further along its

Turkey’s first retail insurance chain, celebrates its 5th anniversary

Providing services as a retail cent of all insurance companies operating in Turkish insurance
chain as opposed to the tra- market under a single roof; and offers comparative quotes from
ditional insurance approach, AKSigorta, Allianz, AXA Sigorta, Doğa Sigorta, ERGO, Grou-
Sigorta Cini has left 5 years pama, HDI Sigorta, Mapfre Sigorta, Sompo Japan, Acıbadem
behind since the beginning of Sigorta, Quick Sigorta, Güneş Sigorta, Koru Sigorta, Unico
its journey in 2013; reaching Sigorta, Orient Sigorta, Dubai Starr Sigorta, Türk Nippon Sig-
14 cities, 34 stores and nearly orta, Ray Sigorta and NN Hayat ve Emeklilik. Erdem Aydınlı,
200 employees in 5 years.Sig- Deputy Geneal Manage of Sigorta Cini stated: “We really care
orta Cini, Turkey’s first retail about a customer-oriented approach at our stores, website and
insurance store chain, con- contact center. Consumers can visit our stores and get compar-
tinues to add more insurance ative quotes from our expert advisors, in addition to being able
companies to its portfolio, to reach the information they want over our contact center or
growing by 100 percent every year and reinforcing its infra- website. We offer special services to our customers over three
structure further along the way. The company gathers 70 per- different channels.”