Page 25 - TurkInsurance Digital Magazine

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QBLOG English in online

QBLOG, which is the center of makes them feel, sincerity of your communication channel, and
Quick Sigorta’s digital activities, type of your contact with them on topics other than sales are of
has attracted a great deal of at- crucial importance. It is not possible to maintain a sustainable
tention since the day it went live. communication with individuals for a brand that sells most of its
English version of this Blog is products once a year. Contents created in the digital environ-
also now online. Ahmet Yaşar, ment in recent years now constitute the most important element
General Manager of Quick Sig- of sustainable communication. In that sense, QBLOG is a harbor
orta, stated that they aimed to of our digital content. This is a content you can enjoy reading.
reach everyone living in Turkey: As you know, following QBLOG, QMAG aired as an addition to
“With QBlog, we have opened the be sold with LOG Magazine. Now, we have also gone live with
first channel for foreign people the English version of the QBLOG that targets foreigners living
living in our country. We prior- in Turkey. On this blog, we will be offering significant informa-
itize providing an efficient and tion and details about insurance for our foreign guests. However,
sincere communication in all our we will not be choking people with boring insurance details; as is
business processes. Therefore, our motto in all our communication efforts. Turkey and İstanbul
QBLOG takes a significant part stand at the center of our content approach. As well as joint con-
in our general communication and marketing activities with its tent with other publications, we will also produce special content
original, rich and fun content.” for our English version.” Dr. İsmail Kızılbay added that they will
work for broadcasting in different languages in accordance with
Dr. İsmail Kızılbay, Assistant General Manager of Communica- products and target audiences: “These works are communication
tion and Marketing, stated that they were still working on the efforts that will contribute to our marketing activities. Contents
English version of the online sales page; adding he did not be- produced for and accumulated in these channels also feed our so-
lieve it was accurate to contact with individuals only through cial media channels. That’s why our social media channels have
advertisement and an ordinary marketing approach: “Inform- received great attention in a short period and been positioned at
ing people about your product is not enough. What your brand a different spot in the market.”

Fibaemeklilik officially takes over Groupama’s BES portfolio

Following its agreement with Groupama, Fibaemeklilik has com- grew by over 200 percent in life in-
pleted the first takeover of a private pension portfolio in Turkey. surance premium production during
The process for the takeover of Groupama Emeklilik’s private the last two years. Now, with the
pension portfolio by Fiba Emeklilik A.Ş was completed on March completion of the takeover process
30, after the approval of Capital Markets Board, Undersecretar- for Groupama’s portfolio; we have
iat of Treasury and Competition Authority. increased our fund volume up to
1.5 billion TL and we have climbed
Taking over Groupama’s pension portfolio brought Fibaemek- from number 15 up to number 11
lilik’s fund size 4 ranks higher up to 1.5 billion TL, allowing in the ranking. Therefore, the num-
the company to increase the number of its customers and agents ber of our agents will increase from
more than twofold. 326 (in 2017) up to 700.

Öztürkoğlu: “We have carried our growth target one step By incorporating Groupama Eme-
further” klilik customers into Fibaemeklilik
family, we have carried our rapid
Erol Öztürkoğlu, General Manager of Fibaemeklilik, gave a growth target one step further. The
statement following the finalization of takeover process and number of our pension customers
highlighted the distance covered by Fibaemeklilik in the last five has exceeded 150 thousand. We will continue adding value to
years. He said: “We have taken a pioneering role in the insur- our new agents and customers by making further investments in
ance and pension market so far by breaking many new grounds our expanding agency network. As always, we will keep growing
including “fund market”, in-sector acquisitions, portfolio takeo- with sound steps in our market thanks to our boutique approach
ver, selling BES online, selling health insurance online, fund no- for fund management and customer service and our innovative
tifications for BES customers so on. At the end of 2017, we have perspective.”
increased our profit up to 21 million TL as the only company that