Page 22 - Turkinsurance Digital Magazine

20 at a glance

AXA Sigorta meets with agents from the Istanbul Region

Continuing to tour around Turkey for its traditional meetings, and services. In that sense, I am happy to say that we are
which were launched as of October 2018 under the motto of positively distinguished from our competitors as an inspiring
“Biz AXA’yız, Bir Başkayız” (We are AXA, We are differ- player of the market both with our values and the results we
ent), AXA Sigorta held its most recent meeting in İstanbul. 2 have so far achieved. We will keep working by combining
separate meetings were organized for Kadıköy and Bakırköy the AXA’s values and power of technology. Remember that
regions, both of which were attended by the senior manage- we are the Turkish representatives of the world’s largest in-
ment team, as well as Enes Kaya and Malika Libermann with surance company. Instilling courage and confidence, creating
their inspiring speeches. difference and going beyond the ordinary are embedded in
our genes.” Stating that they kicked off the year with a dif-
İstanbul leg of AXA Sigorta’s traditional regional meetings ferent approach and 2019 will be a year of focus and sustain-
were organized on 11 and 12 April. The company launched ability, Ölken added that pricing the risks accurately would be
these meetings in October 2018 under the theme of “Biz the most important matter for the market: “We established a
AXA’yız, Bir Başkayız” to meet with 2200 agents across Tur- sustainable portfolio structure in motor and traffic insurance
key. Yavuz Ölken, CEO of AXA Sigorta; and Firuzan İşçan, during 2018. We own 20 percent of personal complementary
Head of Sales and Marketing and Member of the Executive health insurance policies as the market leader of this line. We
Committee, shared their assessments of 2018 and 2019 es- will achieve all our targets for this year by using the technol-
timations with agents that attended the İstanbul meetings. ogy-based opportunities of Insurance 4.0, which is an inspi-
During the meeting AXA Sigorta’s new inspiring commercial ration for the market led by our company. We will harness
campaign ‘Know You Can’ was introduced, and two addition- AXA’s power in corporate insurance which was increased
al guests participated as guest speakers. Enes Kaya, a social even further following the acquisition of XL, world’s largest
entrepreneur who followed his dream of writing success sto- corporate insurance company. We have endless confidence in
ries and founded Sinemasal; and Judith Malika Liberman, our agents in achieving this target.”
fairy tale therapist who tells that limits of dreams and our
world will expand once we remove the barriers of our life, Firuzan İşcan stated that they aimed to increase the number
participated in the meeting and talked about their stories. of AXA Sigorta representative offices in Anatolia and added:
Establishing its difference once again with this year’s region- “We intend to have a more widespread and strong distribu-
al meetings, AXA Sigorta got full marks from its agents with tion network across Turkey. Driven by our ‘Strong Region’
an all-day event program that aimed to make all agents in approach that focuses on people, we have simplified both our
all regions experience a sample of their traditional Agency organizational structure and business processes in order to
Meeting which are normally organized in Antalya. support both our customers and agents whenever they need
our assistance. Because, being accessible is the top priority
CEO Yavuz Ölken said: “As AXA, our passion is to transform as insurance is a business that is based on trust. If you cannot
ourselves from ‘payer into solution partner’. We have been give support in time, it becomes meaningless to give support.
working for over a year to simplify our processes with the aim At this point, we try to use technology in the best possible
of making life easier both for our customers and our agents. way, making it a part of our people-oriented processes. We
We have been focusing on cultural transformation and agen- will keep working without deviating from our target of ‘trans-
cy productivity. We are turning the feedbacks we receive formation from payer to solution partner’.”
from our agents into efficient working models, new products