Page 26 - Turkinsurance Digital Magazine

24 at a glance

Sigorta Cini attends İstanbul Fintech Week

Erdem Aydınlı, General Manager of Sigorta Cini, attended
the “Digitalizing Retail Insurance” panel on the second day
of the 3-day long Istanbul Fintech Week to host a session on
how digital and physical channels can be integrated for a bet-
ter insurance penetration. Moderated by Emre Omacan, CEO
of Agito, the panel was also attended by Erdem Aydınlı and
Stan Nazarenko, CEO of the Irish company Piprate.

The panel discussed the importance of Insurtech projects that
will help companies in the Turkish market to produce high
value services, and panelists stated that insurers have been
following bankers in terms of technology. Insurance market
has invested seriously in digitalization and innovation, and
aims to gain a considerable acceleration in the next 10 years
through hybrid distribution models. Highlighting that nearly
all companies are focusing on digital transformation, Erdem
Aydınlı said: “Insurance market is placing a special emphasis
on digital transformation, which indicates that hybrid distri-
bution models where online channels and traditional offline in insurance market is mainly focused on sales over online
channels work together will become widespread in the near and mobile platforms; however, companies have a lot of In-
future. When we look into the customer expectations in our surtech projects on their agendas as well. Insurtech projects
country, we see that in addition to digital platforms, exist- will help insurance companies produce high values and servic-
ence of a physical place and a contact to communicate with es that will differ from each other.”
is a necessity. Therefore, we believe that hybrid models where
digital platforms and physical places can work simultaneous- Emphasizing that technology will bring great benefits for the
ly will function very well in our country.”
insurance market in terms of productivity and customer sat-
isfaction; Erdem Aydınlı, CEO of Sigorta Cini, stated that
Aydınlı also stated that insurance companies began to de- customer data would become much more valuable in the fu-
termine their digital roadmaps and invest in technological ture, and that insurers would analyze risks accurately in the
advancements that will help them open their basic insurance future, which would help them increase the trust in insurance
systems to the outside world to the extent allowed by the reg- companies.
ulations, and added as follows: “Currently, use of technology

Anadolu Sigorta, most popular insurance company among
students

Virtual Career Fair, which gathers students first time this year, as the best company
with companies on an online platform, was of the fair. Filiz Tiryakioğlu, 1st Deputy
organized in 2 separate sessions on March Chief Executive at Anadolu Sigorta, ex-
1 and March 15. Organized for the 8th pressed their pleasure in being chosen by
time this year by Anbean Platform, Virtu- the students and commented as follows:
al Career Fair gave the students a chance “During the Virtual Career Fair, we had
to contact with company employees online a chance to meet with students studying at
and deliver their resumes to companies di- many different universities. The event was
rectly. very efficient for us, as we have received
very valuable feedback. Moreover, we are
The fair attracts thousands of students and really happy to have been chosen the best
tens of companies every year. Students who brand among Turkey’s leading brands by
participated the fair this year chose Anad- young students.”
olu Sigorta, which attended the fair for the