Page 24 - Turkinsurance Digital Magazine

22 at a glance

1.1 billion TL premium production from Kerem Ölmez appointed as the Assis-
Aksigorta during the first quarter tant General Manager of Direct Sales
and Marketing

During the first quarter of the
year, Aksigorta produced 1.1 Kerem Ölmez, who
billion TL in premiums with joined the Generali
a 14 percent growth over the family in 2017 and
same period of previous year. put great effort in
Their net profit increased by the company’s digital
53 percent, up to 78 million transformation that
TL; while their asset size was launched with the
reached 3.7 billion TL.
aim of profitability and
optimization, was ap-
According to the first quarter pointed as the Assistant
results, Aksigorta achieved an General Manager of Di-
RoE of 40 percent, driven by rect Sales and Market-
robust operating profitability ing of Generali Sigorta.
as well as high financial rev-
enues. During the first three
months, the market grew by 19 percent in the highly prof- Kerem Ölmez was ap-
pointed as the Assistant
itable non-auto segment; while Aksigorta reached a striking General Manager of Di-
growth of 29 percent.
rect Sales and Marketing of Generali Sigorta. Kerem
Ölmez joined the Generali family in 2017 and was one of
Size of financial assets under management by Aksigorta the architects of company’s digital transformation that
grew by 30 percent over the same period of last year, reach- was launched with the aim of profitability and optimiza-
ing 2 billion TL; and according to the first quarter results, tion. At his new position, he will be responsible from the
their financial revenues increased up to 106 million TL by a management of the marketing-communication, digital,
growth of over 100 percent.
direct channels, CRM, customer and sales channel expe-
rience departments.
Improving their products and services with the “Utterly Dif-
ferent” insurance approach, Aksigorta has included innova- After graduating from Industrial Engineering Depart-
tion, analytics, artificial intelligence and new technologies in ment of Kocaeli University, Kerem Ölmez received his
its investment fields this year.
MBA degree from Yeditepe University. He began his
‘We will keep growing profitably’ professional career in 2007 at the Sales and Market-
ing Department of Aksigorta, after which he worked
Stating that 2019 would be a year of movement for Aksigor- for Unico Sigorta at Product Management and Digital
ta, General Manager Uğur Gülen underlined that they would Marketing departments between 2011 and 2013. Later,
push the boundaries of insurance market with their “Utter- he worked as Marketing Manager at AIG Sigorta until
ly Different” insurance perspective. Saying that they began 2017. As of May 2017, he joined Generali family as the
this year very strongly, Uğur Gülen added: “We continue our Marketing Director. Ölmez was appointed as the Sales
operations with our simple, easy and accessible insurance and Marketing Director as of December 2017; during
vision in 2019. Innovation, analytics, artificial intelligence, which he worked on several projects to align Generali’s
and new technologies are among the priorities of our new existing systems to the digital era, and made a huge con-
term investments. We aim to get the best of artificial intel- tribution to the company’s transformation in sales and
ligence technologies, which constitute the focal point of our marketing, as well as helping it reach the profitability
investments. Thanks to our people-oriented strategy, we aim targets. Ölmez works in many international projects for
to grow profitably by creating values for our shareholders, Generali Group on digital transformation, marketing,
customers and employees.” Insurtech, Blockchain and customer experience.