Page 22 - Turkinsurance Digital Magazine

20 at a glance

New TSB campaign says “Not without insurance”

Insurance Association of Turkey (TSB) launched an awareness
campaign with the motto “You can experience anything in life.
You cannot do without insurance.” Focusing on house, state
supported credit insurance and motor-traffic insurance prod-
ucts, the campaign emphasizes that life contains many risks and
insurance provides assurance against all those risks. Campaign
commercial is currently broadcast on TV and digital channels
with the hashtag #SigortasızOlmaz. Stating that life always
bears risks, Atilla Benli, President of the Insurance Association
of Turkey, said: “During the coronavirus pandemic, we have
once again seen the importance of taking measures against risks
that might be incurred anytime in life. Insurance must be the
first thing we should think of when considering precautions. As our homes. Maybe people who had to interrupt their business
insurance market, we provide guarantee for the health, assets, temporarily, experienced problems about their receivables. Our
savings, rights and receivables of our policyholders against po- vehicles are always subject to many risks ranging from hails to
tential risks. We have proven that we stand by our customers accidents. The question is, are we securing our homes, assets
once again during the pandemic. This period has made us all and vehicles against those risks? With this campaign, we aimed
become aware of the importance of insurance again and again. to ask this question and remind people that staying insured is
And setting off from this insight, we prepared our new campaign indispensable for a secure life.” The campaign aims to highlight
with the motto “You can experience anything in life. You cannot some sections of good and bad moments in life and reminds peo-
do without insurance.” ple that the risk of flood or thievery is as possible as enjoying
your home with your family, or that it is highly possible to en-
Stay insured to live both today and tomorrow with secu- counter losses while travelling for vacation or something else,
rity or that commercial life is full of ups and downs. The campaign
underlines the significance insurance against potential risks and
Benli underlined that insurance was a requirement and neces- says: “Stay insured. Live today and tomorrow with security.”
sity. “During the pandemic, we have spent most of our time at

MetLife initiates a program to bring joy to their customers’ lives: ‘MetLife is

with me’

MetLife’s campaign which join the campaign, MetLife customers with an active policy/con-
is offered within the scope tract will need to get a code for the draw over metlife.com.tr.
of their customer loyalty
program called “MetLife Deniz Yurtseven, CEO of MetLife Turkey, stated that he was
is with me” were designed glad to have initiated ‘MetLife is with me’ customer loyalty
with features creating a dif- program. “‘Metlife is with me’ is one of the best results of the
ference in their field through customer oriented approach adopted by MetLife globally in all
strong brand relationships our business processes. As MetLife, with our new generation in-
that can be easily used by surance approach, we offer our customers products and services
their customers. Aiming that will help us be by their side at all times, not just in difficult
to make daily lives of their times. ‘MetLife is with me’ is a valuable result of this approach.
customers more pleasant, As a part of our target to extend the journey of our customers
“Metlife is with me” offers over long years, we believe that ‘MetLife is with me’ will increase
opportunities through busi- our customer satisfaction, while introducing our customers to
ness partnerships ranging new products and services. We already offer a rich content with
from shopping to entertain- ‘Metlife is with me’ and we will keep enriching it with new cam-
ment, from travel to food & beverage and online shopping in paigns and advantages every month. With this program, our cus-
accordance with today’s circumstances. tomers will get used to winning.”

Opened for the use of MetLife customers, ‘MetLife is with me’ Yurtseven continued his words as follows: “We are introducing
program is launched with an attractive campaign that was de- ’MetLife is with me’ program to our customers with a campaign
signed in accordance with the requirements of the social isola- that will address our needs in the current social isolation period
tion period. Within the scope of the campaign that will last until we are going through. Right now, what we all need most is gro-
June 18, 10 MetLife customers will have a chance to win 5.000 cery shopping. Therefore, at the end of our one-month campaign,
TL from Hepsiburada, and 300 MetLife customers will have a we will be offering our customers attractive gifts that could be
chance to win 300 TL that can be spent at A101 markets. To used at Hepsiburada.com and A101 markets.”