Page 23 - Turkinsurance Digital Magazine

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Two awards from Hermes to Quick Sigorta

Quick Sigorta received two the digital to the offline field. In addition to having increased
awards within the scope of the brand’s awareness, this project also made an overwhelming
Hermes Creative Awards 2020, impression as a creative outdoor advertisement. This project,
which is organized annually by which managed to bring Anatolia together with digital insur-
the Association of Marketing ance, functioned as an important marketing strategy and man-
and Communication Profession- aged to influence its target audience.
als in USA.
Quick Mobile is full of new features
QTruck Project, which was de-
veloped to visit every corner of With QApp mobile application, Quick Sigorta aimed to solve the
Anatolia with the aim of extend- problems of its customers rapidly. The company added a Quick
ing the insurance business to Help feature to its mobile application in parallel with their mot-
the public, was awarded in the to “Sometimes life is at your fingertips”. This feature helps the
category of Print Media – Cre- users to reach Quick Sigorta services anytime anywhere. The
ative Media; while QApp mobile application can be used for towing, road assistance, ambulance
application which adopted the services in case of traffic accidents; and automatically detects
motto “Sometimes life is at your fingertips” was awarded in the the location of the accident so the services can be sent to cus-
category of Electronic Media / Social Media / Interactive Me- tomers without needing to talk to someone. Moreover, using the
dia – Mobile Information Experience. With these results, Quick “panic button”, users can send a help message to their loved
Sigorta was entitled to two Gold Awards. ones when they are not feeling safe. As the first of its kind in
Turkey and in the insurance market, the application allows users
QTruck Project had attracted a great deal of attention to reach those services with a single click.

With the aim of sharing digital insurance experience with every- The rewards are a result of teamwork
one, Quick Sigorta toured Anatolia during the summer of 2019
with its promotional and event truck, QTruck; and managed to Ahmet Yaşar, CEO of Quick Sigorta, stated that they had been
become the center of attention in many events. QTruck, which awarded by the same competition in previous years. “Quick
attracted a great deal of attention from insurers, agencies, mo- Sigorta has already received many other awards with its digi-
torcycle users and local administrators in the places it visited, tal approach and different and efficient methods developed for
also sponsored many festivals and events, and publicized insur- marketing processes. Receiving these awards on international
ance in the cities it traveled with various surprises. platforms make us especially happy. Teamwork results in these
achievements. I would like to congratulate all my teammates. I
As much as it is strong in the digital field, Quick Sigorta has also am confident that we will gain more awards for Quick Sigorta in
managed to set an example with its QTruck project in bringing the coming years with new and digital projects.”

25% increase in health insurance policies in 3 months

As the pandemic has slowly be- that social awareness, which was exceptionally low before the
gun to be controlled in Turkey, pandemic, has risen considerably for health insurance. Insur-
impacts of this period on our ance rates decreased remarkably in nearly all insurance lines
society have started to man- with the impacts of the pandemic; however, on the contrary,
ifest themselves. Perception we saw that demand for health insurance increased.”
and social awareness about pri-
vate health insurance was sig- We became conscious about health insurance
nificantly low before the emer-
gence of COVID-19; but our Uğur Gülen added that health insurance grew by 25 percent
society once again witnessed since March. “The only positive influence of the pandemic has
the importance of health, as been the increase of awareness about health insurance. Com-
the risk rapidly took control of plementary Health Insurance policies increased by 10 per-
our lives. cent during this period. Apart from the pandemic, population
Uğur Gülen, CEO of Aksigorta statistics indicate that life expectancy has increased. And as
(a subsidiary of Sabancı Hold- life is extended, chronical illnesses increase in parallel. In the
ing), highlighted that health is past, majority of hospital visits were related to acute illness-
the most important thing in life. “COVID-19 pandemic showed es; but today, the situation has reversed. Today, 65% to 70%
us that health is actually a huge risk and could stop our lives of hospital visits are due to chronical illnesses. In that sense,
in the blink of an eye. This pandemic made our society better life expectancy will considerably increase the need for better
understand the value of our health. In that sense, I can say health, and therefore, health insurance.