Page 26 - Turkinsurance Digital Magazine

24 at a glance

Sompo Japan Sigorta’s award-winning application “Ejento” gets an update

Sompo Japan Sigorta has up- my portfolio, issue policy, and customer card menus.
dated Ejento, an award win-
ning mobile application which Özer Şimşek, Assistant General Manager of Marketing and
was developed specially for its Sales at Sompo Japan Sigorta, underlined that in recent
agents to redefine the concept years, integrating digital transformation strategies into busi-
of office/working hours within ness models became a significant activity for the insurance
the scope of company’s digital market all around the world, and thus in our country, as well.
transformation strategies. Ejen- “Digital progress lets the insurance market change its business
to mobile app is much better manners in the insurance market, just as in other markets.
than its peers in the market in Applications developed in this respect mainly aim to provide
terms of speed and ease of use, better and faster services to customers. Therefore, Sompo Ja-
and enables Sompo Japan Sig- pan Sigorta is proud to have developed the Ejento mobile app
orta agents to respond to cus- that enables our agents to serve their customers without being
tomer requirements much more bound by time and space. Our agents love to use this app as
rapidly through different func- it brings customer experience to the highest level, and helps
tions. Sompo Japan Sigorta has them focus more on customer satisfaction and sales by being
added Supplementary Health able to leave their offices whenever they want. I am happy to
Özer Şimşek Insurance to Ejento’s rapid sell- announce that Sompo Japan Sigorta has returned from ‘Inter-
ing screens which already in- national Asia Insurance 2018’ as the winner, which has been
clude motor and traffic insurance. Other features were also a new addition to our previous awards for Ejento app within
added to increase the app’s user-friendliness; in addition to the scope of ‘The 5th Sompo Global Awards’ and Celent Model
many updates to smart search, agents claim communication, Insurer Awards.”

“Drivers forget that motorcycle is a vehicle too”

Ahmet Yaşar, General Manager of Quick Sigorta, said some
drivers forget that there is a vehicle in traffic called motor-
cycle, and added as follows: “One of the biggest problem of
motorcycle riders is the fact that other drivers do not accept
them as a type of vehicle; whereas motorcycles share the same
rights with all other vehicles on highways. As a matter of fact,
we should be more attentive and careful towards motorcycles.
Riding a motorcycle requires greater effort compared to driv-
ing other vehicles.” Underlining that Quick Sigorta conducts
several activities to attract public attention to this problem,
Ahmet Yaşar said: “As an insurance company, we also have
a social responsibility. Traffic is a public area and all parties
must be respectful to each other and comply with the rules of
this area. We can compensate for their financial losses. We
can replace what is broken. But life is not something we can Ahmet Yaşar Özgür Candar
replace.”
are not restrictions; they are precautions which have been tak-
Özgür Candar, Chairman of the Federation of Motorcycle Rid- en as a result of scientific researches, statistics and studies.
ers and Sports, said that they provided trainings both as a fed- We cannot personally categorize them as important and un-
eration and at countless clubs and organizations. “We move important rules. That’s why we are also focusing on ensuring
within the traffic with our life and our assets at stake. Howev- that motorcycle riders comply with those rules, too. We listen
er, we do not notice it until we are engaged in an accident. All to the complaints and observations of drivers and share them
drivers and riders must fully comply with traffic rules. Rules with our riders,” he added.