Page 8 - Turkinsurance Digital Magazine

8 at a glance

AXA Sigorta meets with its agents using greenbox technology

After taking swift actions with the breakout of the pandemic,
AXA Sigorta had been the first insurance company in the market
to organize an online agency convention. This time, the company
has gathered with its agents across Turkey for an event organized
unconventionally using greenbox technology. The event focused
on agents’ devoted efforts during 2020, which was a challeng-
ing year for the whole world. Moreover, their estimations and
demands for 2021 were discussed. These topics were carried be-
yond the limits of screens using visual effects and were efficiently
and thoroughly discussed.

AXA Sigorta had been the first company in insurance market to
start online agency conventions. The company has now organ-
ized the first agency convention that was held using the greenbox company and our agents, and solutions touching the lives of our
technology. Hosted by Yavuz Ölken (CEO) and Firuzan İşcan customers; we clearly understand why insurance and agency pro-
(Chief Sales and Marketing Officer), Millionaire Agents’ Con- fessions are so reputable, sensitive and significant. We can say
ventions were launched in February. Thanks to a visual festival that our market has once again proven itself after we closed the
that brought the attendees from across Turkey outside the bound- year 2020. We hear about constructive criticisms and we wel-
aries of screens, the latest one in this series of conventions gave come them with respect; however, insurance business must not
strong messages to AXA Sigorta agents. need to struggle to prove itself. As AXA Sigorta, we are working
towards making this reputable profession better understood by
The digital convention was broadcast live. It kicked off with wider audiences with the aim of making a fresh start. 2020 was a
company’s innovations in the last three years within the scope significant milestone for everyone to do their part in this cause.”
of Insurance 4.0 strategy, and performance in 2020. During the
event, speakers presented and talked about company’s successful Ölken stated that AXA Sigorta would continue to make a differ-
performance in innovative solutions and products such as ‘AXA ence in the market with this vision, with strong agents and robust
Acentem’, ‘Uzaktan Hasar Yönetimi (Remote Claims Manage- regions, and robust employees. He added that the permanent and
ment)’, ‘AXA GO’, ‘Doktor Danışma Hattı (Doctor’s Consultancy sustainable cooperation with especially SEDDK (Insurance Reg-
Hotline)’, ‘AXA FIT’ which were realized thanks to Insurance ulation and Supervision Agency), TSB (Insurance Association of
4.0 as a strategy that has integrated technology efficiently into Turkey) and all other stakeholders was promising for the future.
agency and employee processes. Attendees were also informed He said it was time to introduce a brand new law for the insur-
about similar preparations for the near future. Projections and ance market, all the regulations should definitely be brought up-
targets for the coming terms were explained sometimes in a to-date, uncertainties in traffic insurance should rapidly be elim-
studio atmosphere, but were sometimes highlighted with strong inated, and it was really important to transition to new practices
visual effects that took participants to different places. such as “direct compensation” and “behavior-based insurance”.

After the strategies and activities for the coming terms were Yavuz Ölken underlined that AXA Sigorta and AXA Hayat ve
shared with the participants, an award ceremony was held to Emeklilik were ready for the future with applications based on
congratulate and appreciate the best performing agents of 2020. the foundation of Insurance 4.0, their capital adequacy ratios
Author Ahmet Şerif İzgören attended the meeting and delivered and financial strengths, their corporate culture, new-generation
an inspirational speech. Winners of Tokyo 2020 and Euro 2020 product factories, and solution center approach. He added that
campaigns were also determined with a live lottery during the the common goal of these two companies was to “act for human
convention. progress by protecting what matters and instilling trust”. Ölken
also highlighted the company’s strongest suit was their “decisive,
AXA Sigorta will plant one tree for each participant to capable, passionate and experienced agents”.
remove the digital footprint
Firuzan İşçan, Chief Sales and Marketing Officer of AXA Sigor-
ta, said: “During these days when we cannot physically meet, we
Titled “We are ready for the future”, the digital convention wanted to stand by our agents, celebrate our successful business
reached over 3000 viewers. AXA Sigorta announced that the results even if we can only do it online, and listen to our agents’
company would plant one tree per participant to make up for the recommendations for the coming days. As the way we work
digital footprint caused by the meeting.
constantly changes, we really appreciate and take proud in the
selfless efforts of our agents. Empowering our agents and their
Stating that insurance is a reputable profession, Yavuz Ölken, sustainability are among the most important items we aim to ac-
CEO of AXA Sigorta said: “When we consider all the natural complish for our agents. We will keep gathering our agents with
catastrophes that occurred in 2020, change in health insurance our executives from all levels, listen to their requirements, and
due to the pandemic, mutual steps taken in the field by us as a
take solution-oriented steps in accordance with their feedbacks.”